*Thane Makes Another International Move

Share this article:
LAS VEGAS -- Thane Inc., Toronto, yesterday announced the launch of Thane Direct Canada Inc, here, at the ERA's 10th Annual Conference & Exhibition.


The move will put them in direct competition with Canadian based industry heavy weight and Tae-Bo marketer Northern Response, Ltd.


Thane Direct Canada will be responsible for bringing all forms of direct response television marketing as well as non-direct distribution through retail, credit card syndication and catalogues.


Heading up this new Canadian wholly owned subsidiary of Thane Direct, the company's international arm, will be Patricia Booth, who will serve as vice president/general manager.


"We launch our newest division with the immediate ability to thoroughly cover Canadian direct and retail marketing on behalf of product partners in the U.S. or around the world who are looking to effectively penetrate the Canadian marketplace," said Amir Tukulj, Thane Direct President/COO.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.