*Thane Makes Another International Move

Share this article:
LAS VEGAS -- Thane Inc., Toronto, yesterday announced the launch of Thane Direct Canada Inc, here, at the ERA's 10th Annual Conference & Exhibition.


The move will put them in direct competition with Canadian based industry heavy weight and Tae-Bo marketer Northern Response, Ltd.


Thane Direct Canada will be responsible for bringing all forms of direct response television marketing as well as non-direct distribution through retail, credit card syndication and catalogues.


Heading up this new Canadian wholly owned subsidiary of Thane Direct, the company's international arm, will be Patricia Booth, who will serve as vice president/general manager.


"We launch our newest division with the immediate ability to thoroughly cover Canadian direct and retail marketing on behalf of product partners in the U.S. or around the world who are looking to effectively penetrate the Canadian marketplace," said Amir Tukulj, Thane Direct President/COO.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.