*Thane Makes Another International Move

Share this article:
LAS VEGAS -- Thane Inc., Toronto, yesterday announced the launch of Thane Direct Canada Inc, here, at the ERA's 10th Annual Conference & Exhibition.


The move will put them in direct competition with Canadian based industry heavy weight and Tae-Bo marketer Northern Response, Ltd.


Thane Direct Canada will be responsible for bringing all forms of direct response television marketing as well as non-direct distribution through retail, credit card syndication and catalogues.


Heading up this new Canadian wholly owned subsidiary of Thane Direct, the company's international arm, will be Patricia Booth, who will serve as vice president/general manager.


"We launch our newest division with the immediate ability to thoroughly cover Canadian direct and retail marketing on behalf of product partners in the U.S. or around the world who are looking to effectively penetrate the Canadian marketplace," said Amir Tukulj, Thane Direct President/COO.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US