Thane International To Buy 2 Firms

Share this article:
Thane International, La Quinta, CA, signed a letter of intent to acquire two complementary businesses, Krane Products, Boca Raton, FL, and Fairfield Mint, Norwalk, CT. Thane is a marketing company that specializes in fitness, health and beauty products sold through direct response television. Krane is a direct marketer of housewares sold primarily through telemarketing. Fairfield Mint is a direct marketer of collectibles sold primarily through print advertising and catalogs.


Thane CEO Bill Hay said the acquisitions "fit extremely well with our stated strategy of becoming the leading diversified direct marketing company in the industry." The acquisitions are expected to be completed in 90 days. Terms of the deal were not disclosed.
Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.