Thane Debuts Web Site to Expand DRTV Sales Channel

Share this article:
Thane Inc., a direct response marketer, opened a Web site this week to display and sell its product line.


The La Quinta, CA, company specializes in the direct marketing of fitness and beauty products via DRTV. The new Web site, www.thane.com, displays items such as the AB-Doer, a fitness system, and the Orbitrek exercise machine.


The site features streaming videos of Thane infomercials and customer testimonials, order-tracking capabilities, live customer service and special Web site promotional offers. The company also has an affiliate program that lets other Web sites advertise Thane's product line and earn a 20 percent commission on each purchase.


Thane.ca, the Canadian version of the new Web site, will be operated by the company's division in Toronto.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.