Thane Debuts Web Site to Expand DRTV Sales Channel

Share this article:
Thane Inc., a direct response marketer, opened a Web site this week to display and sell its product line.


The La Quinta, CA, company specializes in the direct marketing of fitness and beauty products via DRTV. The new Web site, www.thane.com, displays items such as the AB-Doer, a fitness system, and the Orbitrek exercise machine.


The site features streaming videos of Thane infomercials and customer testimonials, order-tracking capabilities, live customer service and special Web site promotional offers. The company also has an affiliate program that lets other Web sites advertise Thane's product line and earn a 20 percent commission on each purchase.


Thane.ca, the Canadian version of the new Web site, will be operated by the company's division in Toronto.
Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.