Thane Debuts Web Site to Expand DRTV Sales Channel

Share this article:
Thane Inc., a direct response marketer, opened a Web site this week to display and sell its product line.


The La Quinta, CA, company specializes in the direct marketing of fitness and beauty products via DRTV. The new Web site, www.thane.com, displays items such as the AB-Doer, a fitness system, and the Orbitrek exercise machine.


The site features streaming videos of Thane infomercials and customer testimonials, order-tracking capabilities, live customer service and special Web site promotional offers. The company also has an affiliate program that lets other Web sites advertise Thane's product line and earn a 20 percent commission on each purchase.


Thane.ca, the Canadian version of the new Web site, will be operated by the company's division in Toronto.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.