For app marketers looking to improve performance, text messaging can be the key to supercharging any app marketing strategy.
Pete Deutschman, founder and chief buddy of digital agency The Buddy Group, predicts that text campaigns will diminish in 2012, or as he calls it, the Year of Google.
The power of mobile and the ubiquity of the Internet are being harnessed by a variety of health organizations to give kids the skinny on sex.
Fortunately, the rise of social media, smartphones and the mobile consumer have expanded the ways in which brands can generate new opt-in email subscribers.
The Chicago Bulls NBA franchise launched a mobile initiative March 30 that allows fans to text in to receive real-time game updates, scores and player statistics via mobile phone. The team worked with Chicago-based mobile marketing firm Vibes Media on the initiative.
The Partnership at Drugfree.org and ChaCha, a free real-time answers service, ran a massive mobile public service campaign late last year, reaching more than 2 million users.
MyChinoki.com, a discount and coupon provider that delivers its deals through SMS text messages, launched January 11.
The Milk Processor Education Program (MilkPEP) is conducting a marketing campaign encouraging consumers to drink milk to make up for the lack of nutrients in the their diets. Draftfcb Chicago executed the effort, launched January 11, along with partner Interpublic Group agencies.
It seems impossible to count the number of brands that have launched Spanish-language campaigns targeting Hispanic-Americans in the past year. It's smart marketing; the Hispanic population in the US grows every day.
Professional sports teams' records may go up and down, but they're finding steady success with their mobile marketing, according to 'The New York Times.'
The Milk Processor Education Program (MilkPEP) has added an iPad application to the traditional advertising, live event and sweepstakes elements of this year's "Got Milk?" ad campaign. St. Louis Cardinals' All-Star Albert Pujols is featured in the iPad app, launched in tandem with Sports Illustrated late last month.
E-commerce ticket vendor Tickets.com has partnered with mobile marketing firm Txtstation Global Mobile Marketing to allow client venues and sports franchises to run mobile campaigns at live events.
Starbucks is conducting an integrated campaign for the release of its However-You-Want-It products in retail stores. Both the product, which consumers can use to blend customizable drink combinations, and the marketing push launched May 4.
Microblogging platform Twitter, which launched its Promoted Tweets advertising service earlier this month, announced its acquisition of Cloudhopper, a SMS infrastructure company, on April 23.
'The New York Times' began distributing content through 850 digital out-of-home screens in coffee shops, cafes and airport newsstands on March 1. The partnership with RMG Networks, a video entertainment and media company, is targeting five cities: New York, Los Angeles, Chicago, San Francisco and Boston.
Kroenke Sports Enterprises, the owner of Denver's Pepsi Center arena, has named Txtstation its mobile marketing provider. The companies are promoting the three teams that use the venue: the Denver Nuggets NBA team, the NHL's Colorado Avalanche and the Colorado Mammoth professional lacrosse team.
Nonprofit the National Healthy Mothers, Healthy Babies Coalition and the US Office of Science and Technology Policy are spearheading "Text4Baby," a free mobile health initiative aimed at low-income pregnant women and new mothers. The groups are working with mobile technology platform Voxiva and various mobile providers on the cause effort, which launched February 4.
In an effort to assuage drunk driving on New Year's Eve, entertainment network E! and Ciroc Vodka added a new element to their joint "Drive Safe" campaign. The companies are using Web, PSAs on TV, social and mobile marketing to get the word out about their new taxi-locating text service.
Beauty product maker HairTech International has formed a partnership and begun a campaign with mobile marketing provider Velti for the launch of Paris Hilton's new line of hair and beauty products.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.