Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.
Traditional Web-based approaches to subscriber acquisition won't naturally translate to the mobile space.
The Chicago Bulls NBA franchise launched a mobile initiative March 30 that allows fans to text in to receive real-time game updates, scores and player statistics via mobile phone. The team worked with Chicago-based mobile marketing firm Vibes Media on the initiative.
T-Mobile USA has launched a Web and mobile sweepstakes targeting Hispanic soccer fans in the US. The campaign, titled "El Llamado del Futbol" — "The Call of Soccer" in English — was designed to engage subscribers and non-subscribers and to grow the company's e-mail and mobile databases.
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