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Active Ride Shop bolsters email acquisition database

Active Ride Shop bolsters email acquisition database

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Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.

Make sure your email signup process is simple and clear

Make sure your email signup process is simple and clear

Traditional Web-based approaches to subscriber acquisition won't naturally translate to the mobile space.

Chicago Bulls test opt-in mobile effort

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The Chicago Bulls NBA franchise launched a mobile initiative March 30 that allows fans to text in to receive real-time game updates, scores and player statistics via mobile phone. The team worked with Chicago-based mobile marketing firm Vibes Media on the initiative.

T-Mobile launches Hispanic-focused soccer sweepstakes

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T-Mobile USA has launched a Web and mobile sweepstakes targeting Hispanic soccer fans in the US. The campaign, titled "El Llamado del Futbol" — "The Call of Soccer" in English — was designed to engage subscribers and non-subscribers and to grow the company's e-mail and mobile databases.

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