Text Message Marketing

Personalization Makes for Effective Mobile Messages

Personalization Makes for Effective Mobile Messages

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A recent survey shows that brands are missing out with too few personalized mobile messages.

The Value of Timing: When to Send Email and Text Messages

The Value of Timing: When to Send Email and Text Messages

Even the right text or email sent at the wrong time could be costly.

The 411 on SMB TXT Msging

The 411 on SMB TXT Msging

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In the marketing jungle, text messaging marketing redefines the survival of the fittest

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