Text Message Marketing
85% of consumers surveyed say they would prioritize unopened text messages over emails and push notifications.
The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.
A recent survey shows that brands are missing out with too few personalized mobile messages.
Even the right text or email sent at the wrong time could be costly.
In the marketing jungle, text messaging marketing redefines the survival of the fittest
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...