Text Message Marketing

Canada's Spam Law Has First Violator

Canada's Spam Law Has First Violator

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The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.

Personalization Makes for Effective Mobile Messages

Personalization Makes for Effective Mobile Messages

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A recent survey shows that brands are missing out with too few personalized mobile messages.

The Value of Timing: When to Send Email and Text Messages

The Value of Timing: When to Send Email and Text Messages

Even the right text or email sent at the wrong time could be costly.

The 411 on SMB TXT Msging

The 411 on SMB TXT Msging

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In the marketing jungle, text messaging marketing redefines the survival of the fittest

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...