Texas bank engages with voice-of-the-customer
Texas-based Frost Bank has tapped Allegiance Inc. to add voice-of-the-customer capabilities to its CRM approach. Frost, the banking, investments and insurance subsidiary of Cullen/Frost Bankers Inc., will use Allegiance's CustomerPulse and ActiveSurvey tools as part of an effort to improve customer loyalty and reduce churn.
The e-mail address(es) that you supply to use this service will only be used to send the requested article.