Testing

Don't Get Off the Ride

Don't Get Off the Ride

Too often we move on to the next lead generation campaign before the previous one has realized its full potential. Here's why that's a bad idea.

Short-Term Gains, Long-Term Wins

Short-Term Gains, Long-Term Wins

What are the most compelling ways to measure marketing success?

Analytics and Testing: Do you Want Answers, or Do you Want the Truth?

Analytics and Testing: Do you Want Answers, or Do you Want the Truth?

Big Data gives you answers to what variables have potential, but testing gives you the truth.

Care.com Tends to its Emails With Mobile Optimization

Care.com Tends to its Emails With Mobile Optimization

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The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.

What to Do When You Shouldn't Have Hit Send

What to Do When You Shouldn't Have Hit Send

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Here's what marketers should and shouldn't do after sending a flawed email and what they can do to avoid future mistakes.

How Can You Maximize the Effect of Your Testing Tool?

How Can You Maximize the Effect of Your Testing Tool?

Marketers must learn how to integrate Big Data and automation with their own creativity—and at the intersection of algorithms and creativity lies testing.

It's Trulia Important to Test Your Site

It's Trulia Important to Test Your Site

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Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.

Timeless Truth #9: If at First You Don't Succeed...

Timeless Truth #9: If at First You Don't Succeed...

Marketers need to test, test, and test again.

Seton Aces Its Website Optimization

Seton Aces Its Website Optimization

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The safety signage manufacturer boosts conversions with testing tool that doesn't tax its IT department.

A Little Research Can Bring Big Marketing Gains

A Little Research Can Bring Big Marketing Gains

5 market research tips for creating highly effective marketing campaigns.

Etailer Taps Data with Appealing Results

Etailer Taps Data with Appealing Results

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Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.

Real-Time Data That Sparkles

Real-Time Data That Sparkles

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Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.

Does Your Marketing Team Have a Sandbox?

Does Your Marketing Team Have a Sandbox?

Adopting a sandbox for your website will offset many of the risks and costs associated with change—but most marketing teams don't have a serious one in place.

3 tips to optimize your email campaigns

3 tips to optimize your email campaigns

Effective email marketing is about reaching the right customer with the right message at the right time.

Keep email recipients from becoming numb to your message

Keep email recipients from becoming numb to your message

Everyone receives a lot of email. By treating your recipient as a human instead of an email address, you can yield positive results.

The top 10 mistakes marketers make

The top 10 mistakes marketers make

How the wrong marketing campaign can suck the life out of a company.

Why focus groups and digital don't mix

Why focus groups and digital don't mix

Read on for four reasons in favor of using online customer behavior data as a never-ending, real-time "focus group."

Mobilizing for Cyber Monday

Mobilizing for Cyber Monday

If your mobile site is not ready for Cyber Monday, don't worry—there are things you can do any time to get started on the road to optimization success.

Shrink database to grow leads

Shrink database to grow leads

One would think the larger a b-to-b target prospect database is, the more qualified leads there will be for the field sales team.

Uncovering proven optimal customer contact methods

Uncovering proven optimal customer contact methods

One of the best ways for database marketers to maximize their budgets and increase ROI is to find the appropriate mix of contact methods for each customer segment.

Top integrated marketing ideas for multimedia magic

Top integrated marketing ideas for multimedia magic

Integrated customer marketing is the key to driving increased loyalty, customer lifetime value and overall return on ad spend.

What's the best channel for ad spend? Readers respond

What's the best channel for ad spend? Readers respond to March's Gloves Off question.

Plug-ins: DRTV

Plug-ins: DRTV

DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.

Digital printing technology decisions made simpler

Digital printing technology decisions made simpler

With the advancements of high-volume digital print technologies, marketers face an array of choices to marry data and unique messaging and images for the direct mail portion of their multichannel campaign. Here are three tips to help make your platform decision simpler.

Drive revenue with better lead gen processes

Drive revenue with better lead gen processes

Sales and marketing groups using best practice lead management processes are closing up to five times as many deals as groups not using those processes. Here are six best practices that drive these results.

Drive incremental revenue by testing marketing offers

Drive incremental revenue by testing marketing offers

We often discount our business turning to "couponing" as the last bastion in our marketing toolboxes to spike sales and momentarily hit revenue goals. Recently, like clockwork, we perused the cache of options we had stashed in our coffers, selected the one we forecasted would have the swiftest impact, mailed the offer and waited for the results.

Increase email effectiveness with prioritizing and testing

Increase email effectiveness with prioritizing and testing

Five steps to building a strategic email marketing plan.

Guarantee consumers interact with your marketing message

Guarantee consumers interact with your marketing message

A successful email marketing campaign shouldn't be measured by the volume of distribution, but whether your consumers are interacting with your message.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.