Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
Adopting a sandbox for your website will offset many of the risks and costs associated with change—but most marketing teams don't have a serious one in place.
Effective email marketing is about reaching the right customer with the right message at the right time.
Everyone receives a lot of email. By treating your recipient as a human instead of an email address, you can yield positive results.
How the wrong marketing campaign can suck the life out of a company.
Read on for four reasons in favor of using online customer behavior data as a never-ending, real-time "focus group."
If your mobile site is not ready for Cyber Monday, don't worry—there are things you can do any time to get started on the road to optimization success.
One would think the larger a b-to-b target prospect database is, the more qualified leads there will be for the field sales team.
One of the best ways for database marketers to maximize their budgets and increase ROI is to find the appropriate mix of contact methods for each customer segment.
Integrated customer marketing is the key to driving increased loyalty, customer lifetime value and overall return on ad spend.
What's the best channel for ad spend? Readers respond to March's Gloves Off question.
DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.
We often discount our business turning to "couponing" as the last bastion in our marketing toolboxes to spike sales and momentarily hit revenue goals. Recently, like clockwork, we perused the cache of options we had stashed in our coffers, selected the one we forecasted would have the swiftest impact, mailed the offer and waited for the results.
Five steps to building a strategic email marketing plan.
A successful email marketing campaign shouldn't be measured by the volume of distribution, but whether your consumers are interacting with your message.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.