There's never been a better or more necessary time for marketers to embrace omnichannel. Here's how.
4 key areas marketers can manipulate to master the ever-increasing array of customer touchpoints.
Creating a successful test is only one half of the equation—creating a culture of regular testing and enthusiasm for optimization is equally as important.
The global fashion retailer relies on multivariate testing to stay on trend with its consumers across channels.
Too often we move on to the next lead generation campaign before the previous one has realized its full potential. Here's why that's a bad idea.
What are the most compelling ways to measure marketing success?
Big Data gives you answers to what variables have potential, but testing gives you the truth.
The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.
Here's what marketers should and shouldn't do after sending a flawed email and what they can do to avoid future mistakes.
Marketers must learn how to integrate Big Data and automation with their own creativity—and at the intersection of algorithms and creativity lies testing.
Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.
Marketers need to test, test, and test again.
The safety signage manufacturer boosts conversions with testing tool that doesn't tax its IT department.
5 market research tips for creating highly effective marketing campaigns.
Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
Adopting a sandbox for your website will offset many of the risks and costs associated with change—but most marketing teams don't have a serious one in place.
Effective email marketing is about reaching the right customer with the right message at the right time.
Everyone receives a lot of email. By treating your recipient as a human instead of an email address, you can yield positive results.
How the wrong marketing campaign can suck the life out of a company.
Read on for four reasons in favor of using online customer behavior data as a never-ending, real-time "focus group."
If your mobile site is not ready for Cyber Monday, don't worry—there are things you can do any time to get started on the road to optimization success.
One would think the larger a b-to-b target prospect database is, the more qualified leads there will be for the field sales team.
One of the best ways for database marketers to maximize their budgets and increase ROI is to find the appropriate mix of contact methods for each customer segment.
Integrated customer marketing is the key to driving increased loyalty, customer lifetime value and overall return on ad spend.
What's the best channel for ad spend? Readers respond to March's Gloves Off question.
DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.
With the advancements of high-volume digital print technologies, marketers face an array of choices to marry data and unique messaging and images for the direct mail portion of their multichannel campaign. Here are three tips to help make your platform decision simpler.
Sales and marketing groups using best practice lead management processes are closing up to five times as many deals as groups not using those processes. Here are six best practices that drive these results.
We often discount our business turning to "couponing" as the last bastion in our marketing toolboxes to spike sales and momentarily hit revenue goals. Recently, like clockwork, we perused the cache of options we had stashed in our coffers, selected the one we forecasted would have the swiftest impact, mailed the offer and waited for the results.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...