There's no denying that marketers have a lot to say, but they're not always the ones consumers want to hear from.
When it comes down to the purchase wire, who are your customers more likely to trust—your brand promise or their mom's recommendation?
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.