Test Campaign

Do you have that in yellow? NYC tests taxi shopping

Do you have that in yellow? NYC tests taxi shopping

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Would you go shopping in the back of a taxi? If you hail the right cab during Fashion Week, you just might get that chance.

WPS Health Insurance test campaign leads to profits

WPS Health Insurance test campaign leads to profits

In summer 2010, after the passage of healthcare reform, WPS Health Insurance charged SeQuel Response with the launch of supplemental health insurance for retirees too young for Medicare.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...