Test And Control Groups

Drive incremental revenue by testing marketing offers

Drive incremental revenue by testing marketing offers

We often discount our business turning to "couponing" as the last bastion in our marketing toolboxes to spike sales and momentarily hit revenue goals. Recently, like clockwork, we perused the cache of options we had stashed in our coffers, selected the one we forecasted would have the swiftest impact, mailed the offer and waited for the results.

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