Terry Sweeney

Terry Sweeney

Freelance Contributor

Most Recent Articles by Terry Sweeney

 Amobee's New Service Optimizes Targeting for Brands Like Del Monte

Amobee's New Service Optimizes Targeting for Brands Like Del Monte

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With Sales Accelerator, Del Monte can 'tweak the levers' during a campaign to boost reach and revenu

Selligent Re-Brands, Bolsters Cross-Channel Marketing Features

Selligent Re-Brands, Bolsters Cross-Channel Marketing Features

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Selligent debuts its marketing cloud with AI features, geo-fencing, and exportable data. And explains why it's not trying to be Salesforce or Adobe

B2C CRM Drives Personalization for Fashion Retailer

B2C CRM Drives Personalization for Fashion Retailer

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Cloud-based B2C CRM hub Zaius helps eCommerce sites derive a 360-degree view of customer activity

Headless CMS Simplifies Marketing for Gaming Company

Headless CMS Simplifies Marketing for Gaming Company

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What is a "headless" CMS, and how does it make it easier to manage and track creative content across channels?

How a Luxury Travel Brand Drives Personalization at Scale

How a Luxury Travel Brand Drives Personalization at Scale

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Jetlore's AI helps luxury travel company SecretEscapes personalize communications with millions of members

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