Territory Ahead sails on cross-channel waters
Dianna Dilworth
January 31 2007
CommercialWare Inc. debuted a cross-channel order management system at this month's National Retail Federation show that lets direct marketers such as The Territory Ahead transact and support customers across channels.
The Java-based retail management product includes order management, customer service and fulfillment functionality across channels, benefiting multichannel retailers like The Territory Ahead, a longtime CommercialWare customer. The retailer began as a catalog before making its way onto the Web and then opening retail stores.
We were looking to further integrate the customer experience with a cross-channel marketplace, said James A. Carling, vice president of IT and operations at The Territory Ahead, Santa Barbara, CA. So customer data across channels is extremely important to us.
The Territory Ahead sells men's and women's apparel with a rustic-meets-dressed-up flavor, m
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