Teramedia Sells Interactive Unit to Focus on Lists, Data Services

Share this article:
Teramedia sold its interactive division, Ecisive Inc., to a private investment group as of March 10, the list services company said yesterday. Terms of the deal were not disclosed.


The company sold Ecisive to let its management team focus exclusively on Teramedia's core competencies of list management, list brokerage and multichannel data services, said Scott Hardigree, chief marketing officer at Teramedia Corp., Orlando, FL.


"Ecisive has been profitable since its inception; however, we're confident this decision will allow Teramedia to focus on our goal of being the leading provider of multichannel marketing data and best-in-class data services," he said. "Teramedia plans to become a dominant player in the list services sector of the direct marketing industry, providing the most unique and highly deliverable data for direct mail, opt-in e-mail, telemarketing and data append initiatives."


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.