Teramedia Sells Interactive Unit to Focus on Lists, Data Services

Share this article:
Teramedia sold its interactive division, Ecisive Inc., to a private investment group as of March 10, the list services company said yesterday. Terms of the deal were not disclosed.


The company sold Ecisive to let its management team focus exclusively on Teramedia's core competencies of list management, list brokerage and multichannel data services, said Scott Hardigree, chief marketing officer at Teramedia Corp., Orlando, FL.


"Ecisive has been profitable since its inception; however, we're confident this decision will allow Teramedia to focus on our goal of being the leading provider of multichannel marketing data and best-in-class data services," he said. "Teramedia plans to become a dominant player in the list services sector of the direct marketing industry, providing the most unique and highly deliverable data for direct mail, opt-in e-mail, telemarketing and data append initiatives."


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.