Teradata's Touchpoint Server Links CRM Channels

Share this article:
Teradata, an analytical solutions provider that is a division of NCR Corp., said yesterday it would introduce Touchpoint Server as part of its customer relationship management application suite.


TPS will link marketing communications with call centers, Web sites, automated teller machines, Web kiosks and other customer interaction channels in near-real time, Teradata said.


Teradata, Dayton, OH, said it would be available early in the second quarter.


A consumer shopping for a home loan, for example, might do research at his bank's Web site. The next time that consumer went to an ATM, there would be a special offer based on his credit rating and value to the bank. When the customer logged onto the Web site, the same special offer would appear on a personal Web page.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.