Teradata's Touchpoint Server Links CRM Channels
TPS will link marketing communications with call centers, Web sites, automated teller machines, Web kiosks and other customer interaction channels in near-real time, Teradata said.
Teradata, Dayton, OH, said it would be available early in the second quarter.
A consumer shopping for a home loan, for example, might do research at his bank's Web site. The next time that consumer went to an ATM, there would be a special offer based on his credit rating and value to the bank. When the customer logged onto the Web site, the same special offer would appear on a personal Web page.