Teradata's Touchpoint Server Links CRM Channels

Share this article:
Teradata, an analytical solutions provider that is a division of NCR Corp., said yesterday it would introduce Touchpoint Server as part of its customer relationship management application suite.


TPS will link marketing communications with call centers, Web sites, automated teller machines, Web kiosks and other customer interaction channels in near-real time, Teradata said.


Teradata, Dayton, OH, said it would be available early in the second quarter.


A consumer shopping for a home loan, for example, might do research at his bank's Web site. The next time that consumer went to an ATM, there would be a special offer based on his credit rating and value to the bank. When the customer logged onto the Web site, the same special offer would appear on a personal Web page.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.