Teradata Wants to Help Colleges Make More Marketing Engineers

Share this article:

Teradata University Network puts real-world marketing tools and situations in the hands of students and teachers.

Teradata Wants to Help Colleges Make More Marketing Engineers
Teradata wants a few good data scientists.
 

Noting that businesses are dealing with a severe shortage of workers with the analytical expertise to make data-driven marketing decisions, Teradata has launched the Teradata University Network to provide institutions of higher learning with the wherewithal to prime the pipeline.

Through the University Network's website, both faculty and students can gain access to Teradata's Integrated Marketing Cloud to probe solutions including marketing resource management, digital messaging, and campaign management. Each Teradata solution is supported by curricula that includes hands-on assignments and case studies in the form of videos, articles, and white papers.

The materials, says Teradata, are designed for faculty and students with all levels of knowledge and expertise in analytics. The idea is to let students experiment with real-world marketing situations and tools and then see how well their plans worked.

"Through Teradata University Network, we are giving college students hands-on experience with the same leading edge technology marketing professionals are using today," says Bob Fair, Teradata's EVP and chief marketing and information officer.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.