TeraCloud, Par3 Pick Hodgson/Meyers

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TeraCloud, a maker of data management tools for the storage resource management market, named Hodgson/Meyers, Kirkland, WA, to handle lead-generation campaigns.


The agency will develop and execute e-mail marketing and banner advertisements targeting storage management administrators. TeraCloud clients include Merrill Lynch & Co., Bank of America and Verizon.


Separately, Hodgson has been asked to produce business-to-business lead-generation marketing for Par3 Communications. Based in Seattle, Par3 created an event-based notification system that uses existing data systems to send personalized messages to customers. Alaska Airlines, Progressive Insurance and Puget Sound Energy are among its clients.


The agency initially will work on a three-dimensional direct mailer to senior executives in the catalog business.


A full-service ad agency, Hodgson's client roster includes Yesmail, March of Dimes, Microsoft Corp., Univar, Perkins-Coie and SAP.


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