Tentoe rebrands as SellPoint, grows online merchandising

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In response to the growth of its online product merchandising business, Tentoe Inc. has officially changed its name to SellPoint Inc. and launched a new corporate-branding campaign.

The creation, syndication and tracking of engaging product presentations has become a critical part of many manufacturers' marketing programs since many shoppers are using online retail venues to research, compare and select products. Rebranding the six-year-old Tentoe as SellPoint is key to the company's plans for long-term growth and its commitment to online merchandising.

SellPoint, Pleasanton, CA, offers proprietary technology that facilitates the creation of product presentations using audio and video to demonstrate a product's key selling points. These "Active Product Tours" can be placed anywhere a product is sold online, and manufacturers can receive detailed reports of shopper behavior.

In the past 12 months, more than 10 million shoppers viewed a SellPoint product presentation at the online point of sale. These same shoppers spent more than 23 million minutes viewing the product tours, averaging over 2 minutes for each product presentation they chose.

The company's clients include Canon, Panasonic, Epson, SanDisk, Toshiba and Fuji.

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