Tennis bring luxury ads to TV and digital to courts

Share this article:
Yesterday Swiss tennis player Roger Federer won his 15th Grand Slam and proved his rank as one of the best players in tennis history. One of my favorite thing about watching Wimbledon is the ads that you never normally see on TV. Rolex and luxury jet companies ran ads starring the hero player run on TV, brands you'd never see advertise during prime time.

The digital side of tennis continues to grow as well. The Indianapolis Tennis Championships, presented by Lilly, just partnered with ExactTarget for e-mail, voice and text. Personalized messages will be recorded by popular players including American player Andy Roddick. These messages will be sent out to fans via e-mail and text in a move to drive attendance. Also, there will be interactive quizzes during games that fans can participate in by watching the Jumbotron and texting in.

Can't wait to see what American Express comes up with for the US Open.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Better relationships. Better ROI.

Founded in 1985, and voted among the nation's top direct marketing agencies, Anderson Direct & Digital extends brands, grows businesses and delivers superior ROI through scientific customer insights, and by fully integrating direct mail, email, online, search, print, social, mobile marketing and more. We provide world-class agency and production services—all from our Southern California facility.

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...