Give the gift of simplicity this holiday season.
Remember, actions speak louder than words.
Better experiences equal better ROI.
Consumers want to interact online, but companies aren't serving their needs.
5 ways marketers can blend empathy and analytics to more effectively connect with customers
The new realities of how customers interact with brands mean rethinking marketing.
Amazon, USAA, and Chick-fil-A occupy the top spots, while Comcast and other telecom companies bottom out.
It's been a bad year for TV service providers.
Which industries know how to satisfy their customers, and which ones have more work to do?
How the good, the bad, and the ugly customer experiences impact your business.
A wining customer experience starts with a winning company experience.
Mature, high-performing VoC programs comprise four main elements.
How marketers can align their marketing with their customers' journey.
4 reasons marketers should care about customer service and how it affects their branding and customer retention efforts.
What marketers need to know about Net Promoter Score.
4 lessons for marketers from Jeff Bezos and Amazon.com.
What every marketer needs to know about customer journey maps.
The 2013 Temkin Experience Ratings examines 246 large organizations for how well they address customer needs in three basic areas.
Companies like EMC, Fidelity Investments, Oklahoma City Thunder, and Safelite AutoGlass use marketing to enhance the customer experience.
Marketers need to understand the key elements of CX; it may determine the success or failure of their efforts.
Customers are more likely to recommend and buy more from, as well as less likely to switch from, companies that are customer experience leaders.
Three steps to making and keeping a compelling brand promise
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...