May 06, 2013
4 lessons for marketers from Jeff Bezos and Amazon.com.
April 10, 2013
What every marketer needs to know about customer journey maps.
March 06, 2013
The 2013 Temkin Experience Ratings examines 246 large organizations for how well they address customer needs in three basic areas.
February 06, 2013
Companies like EMC, Fidelity Investments, Oklahoma City Thunder, and Safelite AutoGlass use marketing to enhance the customer experience.
January 07, 2013
Marketers need to understand the key elements of CX; it may determine the success or failure of their efforts.
January 07, 2013
Customers are more likely to recommend and buy more from, as well as less likely to switch from, companies that are customer experience leaders.
January 07, 2013
Three steps to making and keeping a compelling brand promise
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
