Telewebbers on the Rise

Share this article:
The number of people who watch TV and simultaneously go online has reached 44 million this year, up from 27 million in 1999, according to a survey of 40,000 households released last week by Gartner Group Inc.'s Dataquest division. By year's end, "telewebbers" are projected to number 52 million. Dataquest said the growth indicates these individuals are prime candidates to be early adopters of interactive programming through a single device. In a related finding, 60 percent of telewebbers have gone online this year at least occasionally to get information on a product they saw advertised on TV -- up from 44 percent in 1999.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.