Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

 Television

Dish Network misses mark on static 'offer'

February 01, 2012

Talk about your "static" emails. On Jan. 2, Dish Network contacted a Direct Marketing News staffer who willingly agreed to accept emails from the satellite TV services provider. Poor staffer.
 

Insurance marketers leverage targeted marketing

February 01, 2012

Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
 

FYI Direct to launch campaign for FreeScore.com

January 25, 2012

FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts.
 

Sorry, you can't be interested in music, unless you're a man

Sara Holland January 20, 2012

Here's what happened when I decided to forgo online shopping and venture out for a in-store shopping adventure.
 

Edible Arrangements names Stern AOR

January 12, 2012

Edible Arrangements International, Inc. named Cleveland-based Stern Advertising its agency of record (AOR) for national creative, including television, print and likely some online display, said Steve Thomas, chief marketing officer of Edible Arrangements, on Jan. 12.
 

Take me away

January 11, 2012

An appealing travel campaign has the potential to transport an audience, literally making hearts take flight with a desire to travel to the country or city depicted. And then there are the travel campaigns that inspire you to stay at home.
 

Online ads expected to thrive in 2012

January 01, 2012

Media services companies ZenithOptimedia and GroupM softened their independent global ad spending predictions for 2012 in forecasts released in early December. MagnaGlobal, a unit of advertising giant Interpublic, also cut its global advertising forecasts for 2011 and 2012, citing a "worsening economic outlook." But with positive effect of quadrennial events, such as the Summer Olympics, European soccer championship and U.S. presidential elections, will there still be some winning channels?
 

McDonald's prompts parents to spend more time with kids

January 01, 2012

Striking a good work/life balance can be tough, which is why McDonald's Arabia enlisted Leo Burnett Dubai to spearhead "Family Time Forever." The campaign positions the chain as a family restaurant and aims to remind parents about the importance of spending quality time with their children.
 

Verizon, History Channel latest to tap TV-commerce

December 05, 2011

You know all those times you've said, "Man, I wish the History Channel could sell me a bike?" Well, merry freaking Christmas.
 

Thanks a lot, Mom: Emotional attachment predicts buying behavior?

October 27, 2011

You may think you're a terrifically unique individual, but I'll bet that if you drive a Honda and enjoy cable TV, there are three shows in this fall's 235-show lineup that you'll *really* dig. And I know exactly which ones they are.
 

ZenithOptimedia downgrades 2011 ad spend forecast

July 13, 2011

ZenithOptimedia softened its global and US ad spending predictions for this year in forecasts released July 13. The media services company predicted that US advertisers will increase spending 2.1% to $165 billion this year, down from its April forecasted growth of 2.5%. The firm also predicted global ad spending will grow 4.1% to $471 billion in 2011, down 1% from its April predictions.
 

Cablevision debuts on-screen email opt-in

June 14, 2011

Cable TV provider Cablevision rolled out a tool June 14 that allows marketers to tag their TV ads with email opt-ins. The Optimum Select RFI with email fulfillment lets consumers sign up to receive emailed product information, coupons, e-brochures and other offers through a TV ad.
 

Digital ads need to get more creative to win market share: Yahoo EVP

June 08, 2011

Digital marketers should prioritize creative content in order to take a greater portion of ad spending from TV, said Ross Levinsohn, Yahoo's EVP of the Americas, at the Interactive Advertising Bureau's "Future of Display" event in New York.
 

TV Goods buys AsSeenOnTV.com, toll-free number

June 02, 2011

TV Goods Inc. has acquired AsSeenOnTV.com and toll-free number 866-AsSeenOnTV for $5 million in cash and stock from Seen on TV LLC.
 

BMW to hear creative agency pitches after test drive

June 02, 2011

BMW of North America is narrowing its search for a lead creative agency to replace GSD&M Idea City, which resigned its contract with the company late last year, said Dan Creed, VP of marketing at the automaker, on June 2.
 

Summer marketing advice from DJ Jazzy Jeff and The Fresh Prince

May 31, 2011

Javelin Marketing Group's North American SVP of strategic planning, RP Kumar, offers insights on summer marketing. Does his wisdom hold up against a classic hip-hop jam?
 

Agency execs, here's your chance to be a TV star

April 19, 2011

Ever wonder what would have happened if you'd gotten your Master of Fine Arts at NYU's Tisch School of the Arts instead of your MBA in marketing from Columbia? Do you sometimes yearn for the bright lights of Broadway as opposed to the bright future of customer data collection on Facebook?
 

Ford targets black women in Focus campaign

April 12, 2011

Ford Motor Co. launched a national campaign promoting the 2012 Ford Focus to black women on April 11. The "Inner Child" effort campaign features digital, TV and radio components and collects consumer data for remarketing. The campaign was created by The UniWorld Group, Ford's African-American advertising AOR since 1986.
 

Porsche launches integrated campaign to shift consumer perception

March 25, 2011

Porsche is rolling out an integrated marketing campaign featuring direct mail, mobile, online and TV elements with the goal of changing consumer perceptions about its products. The car maker worked with agency Cramer-Krasselt on the campaign.
 

TV ads are creeping outside the box

March 07, 2011

The sophistication of TV advertising isn't yet at a creepy, Back to the Future II, "Old-Spice-guy-spritzes-my-underarms" level, but I'm beginning to think it's only technology that's hampering the evolution.
 

Petco launches integrated effort with new AOR Draftfcb Orange County

February 24, 2011

Petco is rolling out a consumer awareness campaign with digital, newspaper insert, in-store and TV components. The effort is Draftfcb Orange County's first campaign as the pet supply retailer's brand and product advertising AOR.
 

Old Navy launches mobile effort with Shazam

February 18, 2011

Clothing retailer Old Navy launched a mobile marketing campaign February 17 with mobile app developer Shazam. The effort gives consumers digital coupons and product information through Shazam's music identification service. The retailer developed the campaign with Crispin Porter & Bogusky, the lead creative agency of parent company Gap Inc.
 

Chobani features digital in first national campaign

February 17, 2011

Yogurt maker Chobani launched its first national marketing campaign this week, using digital, out-of-home, Facebook and TV ad elements to raise awareness of the New Berlin, NY-based company nationally. The company worked with ad agency Gotham on the campaign.
 

Celebrities, authenticity trump controversy at Super Bowl

February 08, 2011

The Super Bowl represents a great opportunity for direct marketers to stand back and gauge consumer appetite.
 

Atkins Nutritionals launches multi-platform campaign

January 03, 2011

Weight-loss company Atkins Nutritionals relaunched an integrated marketing campaign on January 1 featuring national TV, print and online messaging.
 

Q&A: Blake Callaway, SVP of marketing, SyFy

Blake Callaway January 01, 2011

Blake Callaway, SVP of marketing, brand and strategy at cable network SyFy, discusses new ways to engage viewers
 

Media fragmentation helps focus marketing dollars

Robert Yallen, CEO, The Inter/Media Group of Companies October 01, 2010

Direct response marketers can either waste time lamenting about how difficult it is get a critical mass audience, or they can take advantage of today's marketplace fragmentation.
 

Nonprofits ask for mobile gifts

August 23, 2010

Charitable giving is getting a boost from mobile marketing, as nonprofit organizations and brands trying to raise money are utilizing the platform's immediacy and direct response.
 

Networks use social rewards

August 09, 2010

Television networks are now using social media and their websites to create rewards programs for viewers. NBC, ABC Family and USA Network have launched such programs since May.
 

IShares kicks off integrated awareness campaign

April 20, 2010

IShares, a provider of exchange-traded funds, launched a campaign on April 19 to raise awareness of its brand among investors. Created with McCann Erickson and MRM Worldwide in San Francisco, the push incorporates digital, mobile and television components. It is the company's first marketing effort since BlackRock acquired the firm last December.