Television

Ask.com kicks off integrated campaign

Dianna Dilworth October 23, 2009

Ask.com is running video banner ads and a Facebook-integrated microsite to promote its Ask Deals retail price index search engine.

Michelin launches $20 million ad campaign, featuring digital and direct elements

Carol Krol October 06, 2009

Michelin launched a $20 million global consumer advertising campaign on October 6. The integrated effort, handled by agency of record TBWA, includes TV, print and online elements, as well as direct mail and point-of-sale materials through its dealer network.

EDiets.com challenges high-spending competitors with DRTV effort

Chantal Todé September 04, 2009

EDiets.com, working with new advertising agency Karlin & Pimsler, will debut a DRTV campaign this month developed to stand out against the company's better-heeled competitors in the nutritional foods vertical.

From TV set to PC screen

Chantal Todé August 17, 2009

TV marketers no longer can rely on launch-time buzz. They must reach viewers year-round where their product is consumed — online.

Google partners with Visible World for addressable TV ads

Carol Krol July 28, 2009

Google announced it has formed a partnership with Visible World, an addressable TV ad technology company. The new relationship will give Google TV advertisers the ability to dynamically create several versions of a TV ad, targeted to specific segments, using Visible World's automated platform.

MasterCard brings 'Priceless picks' to the iPhone

Dianna Dilworth July 20, 2009

MasterCard Worldwide is bringing its "MasterCard priceless picks" effort to the iPhone through a new app. The new iPhone app, which was created by MasterCard's agency of record McCann Erickson, New York and mobile firms MRM Worldwide and Ubermind, is an extension of the existing user generated Web site. Like the Web site, the iPhone application calls consumers to write reviews of their favorite restaurants, entertainment and fun experiences in general.

Sonny's Bar-B-Q taps Engauge to invigorate brand, boost online presence

Lauren Bell July 02, 2009

Sonny's Real Pit Bar-B-Q has signed Engauge as its new agency of record, replacing seven-year incumbent AdPartners Inc.

Eclipse launches Hispanic practice; taps MTV vet Habib to lead

Nathan Golia June 23, 2009

Eclipse Marketing Services, a direct marketing service provider for the cable and entertainment industries, has formed a new Hispanic marketing division and named Karen Habib as director of Hispanic marketing to lead it. Habib's multicultural marketing experience includes previous work with the US Hispanic and African-American markets; she has also worked on campaigns targeting the LGBT and youth segments.