Broadcast and social campaigns are no longer separate. Now, it's all about socialcasting.
Nickelodeon is all about fun content—but when it comes to understanding its audience, there's nothing the TV network takes more seriously.
Volumetric measures will only take you so far. How many people are tweeting about your brand or program is nearly irrelevant if you don't also know the context.
Since consumers almost always have at least one eyeball glued to a second screen, it's no surprise that brands want to capitalize on the co-viewing phenomenon.
There's a direct correlation between emotional brand attachment and the kind of TV shows consumers like to watch—connecting the two is the direct marketing dream.
Today's consumers is more likely watching TV with a tablet or a smartphone in their lap rather than a TV dinner.
The TV data revolution with audience targeting is happening on the local level.
Whatever you consider to be "must see," there's no shortage of options in digital entertainment. So, how do Comcast and DirecTV stack up against each other? Here's a quick look at how both companies fare across various marketing channels.
Social TV—it's about more than having a Twitter handle.
The Ravens did what they could to win the game, but how did the advertising stand up to capturing our attention?
Consumers come for the game, but they stay for the commercials.
Online ads meet broadcast in a video campaign for historical landmark Biltmore Estate.
On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo.
JELL-O offers Mayan gods JELLO-Pudding in apocalypse-themed campaign
"Nothing's more important than your clubs" is a tagline designed to resonate with golf enthusiasts, the core target of BBDO New York's recent campaign for FedEx.
The president race is an epic brand and marketing battle being waged by two warring forces for market supremacy.
Mr Youth expects Microsoft, Apple, and Google to lead the way to television's future.
In-stream video may feel like a bit of a mystery, but advertisers are finally ready to dive in and try it. Here are some tips on how to ease into in-stream.
Linda Bartman, VP of marketing for Cars.com, discusses how the company approaches a Super Bowl ad buy.
To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB Worldwide's New York arm.
General Mills encouraged mothers to pin their snack ideas onto the Fiber One-sponsored Pinterest board.
Guess how many hours of TV the average American watches in a week? No guess.
Simulmedia has signed a contract with TiVo Inc. that will allow the company's clients to use TiVo's top-box-collected data to target customers.
I use Netflix all the time, mostly to re-watch shows I can't seem to get enough of and discover new favorites. Which is why it's really kind of sad that, from a business perspective, my beloved Netflix can't seem to get their act together.
In the next five years, will smartphones and tablets drive more annual e-commerce sales revenue than PCs or will PCs develop new capabilities to keep them in the lead?
The Fox Crime channel is going live (playing dead?) in Norway this week and Norwegian agency Frank Oslo has produced a series of ads starring some criminally minded trolls to promote it.
For users who give Heineken access to their Facebook profiles, the brand's highly original "Serenade" app allows them to craft personalized love songs.
Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results.
Talk about your "static" emails. On Jan. 2, Dish Network contacted a Direct Marketing News staffer who willingly agreed to accept emails from the satellite TV services provider. Poor staffer.
Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...