Television

Omnichannel Totally Rules at Nickelodeon

Omnichannel Totally Rules at Nickelodeon

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Nickelodeon is all about fun content—but when it comes to understanding its audience, there's nothing the TV network takes more seriously.

Social TV Analytics That Go Beyond the Buzz-Numbers

Social TV Analytics That Go Beyond the Buzz-Numbers

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Volumetric measures will only take you so far. How many people are tweeting about your brand or program is nearly irrelevant if you don't also know the context.

Peanut Butter: Jelly :: Shazam: TV

Peanut Butter: Jelly :: Shazam: TV

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Since consumers almost always have at least one eyeball glued to a second screen, it's no surprise that brands want to capitalize on the co-viewing phenomenon.

Must Buy TV: Emotional Attachment Generates ROI

Must Buy TV: Emotional Attachment Generates ROI

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There's a direct correlation between emotional brand attachment and the kind of TV shows consumers like to watch—connecting the two is the direct marketing dream.

Using the Second Screen to Drive Customer Engagement

Using the Second Screen to Drive Customer Engagement

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Today's consumers is more likely watching TV with a tablet or a smartphone in their lap rather than a TV dinner.

Tuning In to Consumers with Targeted TV Ads

Tuning In to Consumers with Targeted TV Ads

The TV data revolution with audience targeting is happening on the local level.

Watch This: Comcast and DirecTV Square Off

Watch This: Comcast and DirecTV Square Off

Whatever you consider to be "must see," there's no shortage of options in digital entertainment. So, how do Comcast and DirecTV stack up against each other? Here's a quick look at how both companies fare across various marketing channels.

#SocialTV @Work

#SocialTV @Work

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Social TV—it's about more than having a Twitter handle.

Congrats, Baltimore Ravens! But What About Those Commercials?

Congrats, Baltimore Ravens! But What About Those Commercials?

The Ravens did what they could to win the game, but how did the advertising stand up to capturing our attention?

Infographic: Marketers Tackle the Super Bowl

Infographic: Marketers Tackle the Super Bowl

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Consumers come for the game, but they stay for the commercials.

Video's Multimedia Marketing Appeal

Video's Multimedia Marketing Appeal

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Online ads meet broadcast in a video campaign for historical landmark Biltmore Estate.

Nonprofit supports diversity in business

Nonprofit supports diversity in business

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On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo.

The pudding that saved mankind

The pudding that saved mankind

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JELL-O offers Mayan gods JELLO-Pudding in apocalypse-themed campaign

FedEx aims for a hole in one with its PGA campaign

FedEx aims for a hole in one with its PGA campaign

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"Nothing's more important than your clubs" is a tagline designed to resonate with golf enthusiasts, the core target of BBDO New York's recent campaign for FedEx.

Presidential candidates fight to the finish with strategic campaigns

Presidential candidates fight to the finish with strategic campaigns

The president race is an epic brand and marketing battle being waged by two warring forces for market supremacy.

The TV revolution

The TV revolution

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Mr Youth expects Microsoft, Apple, and Google to lead the way to television's future.

How to get started with in-stream video advertising

How to get started with in-stream video advertising

In-stream video may feel like a bit of a mystery, but advertisers are finally ready to dive in and try it. Here are some tips on how to ease into in-stream.

Super Bowl buy-in

Super Bowl buy-in

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Linda Bartman, VP of marketing for Cars.com, discusses how the company approaches a Super Bowl ad buy.

Nickelodeon stages a battle of good versus evil to promote Ninja Turtles

Nickelodeon stages a battle of good versus evil to promote Ninja Turtles

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To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB Worldwide's New York arm.

General Mills' Fiber One promo campaign takes on Pinterest

General Mills' Fiber One promo campaign takes on Pinterest

General Mills encouraged mothers to pin their snack ideas onto the Fiber One-sponsored Pinterest board.

Boob tube vs. YouTube

Boob tube vs. YouTube

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Guess how many hours of TV the average American watches in a week? No guess.

Simulmedia to use TiVo data

Simulmedia to use TiVo data

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Simulmedia has signed a contract with TiVo Inc. that will allow the company's clients to use TiVo's top-box-collected data to target customers.

The Netflix Dilemma

The Netflix Dilemma

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I use Netflix all the time, mostly to re-watch shows I can't seem to get enough of and discover new favorites. Which is why it's really kind of sad that, from a business perspective, my beloved Netflix can't seem to get their act together.

In five years, will tablets and smartphones surpass PCs in e-commerce sales?

In five years, will tablets and smartphones surpass PCs in e-commerce sales?

In the next five years, will smartphones and tablets drive more annual e-commerce sales revenue than PCs or will PCs develop new capabilities to keep them in the lead?

The troll did it

The troll did it

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The Fox Crime channel is going live (playing dead?) in Norway this week and Norwegian agency Frank Oslo has produced a series of ads starring some criminally minded trolls to promote it.

Heineken 'serenades' online crush

Heineken 'serenades' online crush

For users who give Heineken access to their Facebook profiles, the brand's highly original "Serenade" app allows them to craft personalized love songs.

Integrated campaign yields double-digit growth

Integrated campaign yields double-digit growth

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Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results.

Dish Network misses mark on static 'offer'

Dish Network misses mark on static 'offer'

Talk about your "static" emails. On Jan. 2, Dish Network contacted a Direct Marketing News staffer who willingly agreed to accept emails from the satellite TV services provider. Poor staffer.

Insurance marketers leverage targeted marketing

Insurance marketers leverage targeted marketing

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Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.

FYI Direct to launch campaign for FreeScore.com

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FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts.

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