One customer data point essential to lead scoring—the phone number—is becoming harder to verify. Three related data points can help.
AG Salesworks increased staff by 50% in 2011 and plans to hire a comparable amount of new staff in 2012. In these difficult economic times, we're fortunate to work in an industry that continues to experience steady growth.
Several media outlets, including The New York Times, Wired and NBC's Digital Life blog have reported that the telephone call is dying as a form of interpersonal consumer communication. However, from a marketer's standpoint, the phone continues to be a valuable tool for turning prospects into customers and solving customer service-related problems.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.