Telenor Mobil Picks Chordiant for Mobile CampaignsTelenor Mobil, already a Chordiant 5 Marketing Director customer, will add the recently launched Chordiant Mobile Marketing Director 5.5 module, Chordiant Software Inc. said yesterday.
Telenor Mobil, the mobile division of the Norwegian telecommunications group, has used Chordiant Marketing Director for e-mail and direct mail campaigns since June 2001. Telenor Mobil will expand this capability by deploying Chordiant's Mobile Marketing Director module. This lets Telenor Mobil deliver marketing communications to its customers via Short Message Service, Enhanced Message Service and Multimedia Message Service.
The EMS and MMS capabilities will let Telenor Mobil create and manage mobile marketing campaigns based on multimedia messages, consisting of text, sounds, images and animations, sent to handsets that are capable of receiving these message types.
Chordiant is based in Cupertino, CA.