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 telemarketing

Avoid turnover with training programs and team-building exercises

Peter Gracey, cofounder, president and COO, AG Salesworks January 01, 2012

AG Salesworks increased staff by 50% in 2011 and plans to hire a comparable amount of new staff in 2012. In these difficult economic times, we're fortunate to work in an industry that continues to experience steady growth.
 

Report: Telecommunications advances affecting Do Not Call Registry

December 30, 2011

The increased use of cell phones and Voice over Internet Protocol (VoIP) has changed the way the Do Not Call Registry operated over the past two years, according to a required biennial report to Congress from the Federal Trade Commission (FTC).
 

UBM hires SMS for list management

December 20, 2011

UBM has tapped Specialists Marketing Services (SMS) to handle list management responsibilities for three of its technology divisions, said SMS EVP Peter Candito on Dec. 20.
 

Who's calling? Who knows

November 23, 2011

Caller ID is supposed to be a bulwark when it comes to unwanted calls. Not anymore.
 

Lead gen game: do lots of little things right

October 01, 2011

Generating qualified, sales-ready leads is often a primary objective for b-to-b direct marketers. The good news is that direct marketing, if done right, is one of the most effective ways to generate, nurture and qualify leads.
 

Accent Marketing Services to double its workforce

August 05, 2011

MDC Partners subsidiary Accent Marketing Services will add an additional 2,000 workers within the next two years. The move is part of the new jobs4america initiative, which is a coalition designed to generate American contact center jobs.
 

ZenithOptimedia downgrades 2011 ad spend forecast

July 13, 2011

ZenithOptimedia softened its global and US ad spending predictions for this year in forecasts released July 13. The media services company predicted that US advertisers will increase spending 2.1% to $165 billion this year, down from its April forecasted growth of 2.5%. The firm also predicted global ad spending will grow 4.1% to $471 billion in 2011, down 1% from its April predictions.
 

Know the risks in affiliate marketing

Linda Goldstein, partner, Manatt, Phelps & Phillips March 16, 2011

The use of affiliate marketers is a highly efficient and effective way for marketers to generate online traffic and new customers. The lack of control that a marketer has over the actions of its affiliates, however, creates increased risk of regulatory action.
 

Gain the most ROI from phone campaigns

Kevin Sandhu, cofounder, VP of product management, Sales Portal March 01, 2011

Maximizing ROI can be more of an art form than an exact science. There are two simple ways to increase the ROI of a direct marketing campaign: decrease the cost per order (CPO) or increase the revenue per order.
 

Leverage telemarketing for higher profits, sales

Patrick McKenna, CEO, DMi Partners February 01, 2011

A fundamental truth of online marketing is that not every customer can be generated solely through the Internet, and even fewer will be generated by their first interaction with an advertiser.
 

Discover's telemarketing practices in question

December 08, 2010

Discover Financial Services' telemarketing practices came under fire this week as the Minnesota attorney general filed a suit alleging the credit card company made "aggressive, misleading and deceptive," calls on a variety of products, The Wall Street Journal reported.
 

Marketing e-mails see open rate of nearly 20%, says DMA survey

June 15, 2010

Marketing e-mails using a house list are seeing an average open rate of nearly 20%, a click-through rate of 6.64% and a conversation rate of 1.73%, according to a survey released June 15 by the Direct Marketing Association.
 

FTC, federal court halt alleged robocall operation

June 10, 2010

A US District Court judge in Chicago has temporarily frozen the assets and stopped consumer-facing calls from SBN Peripherals. The Federal Trade Commission, which requested the action, says the company and associated organizations placed more than 370 million calls to US consumers in the past year.
 

FTC's Vladeck details updated telemarketing rules

April 29, 2010

Earlier this week, a marketer and its agency settled a complaint with the Federal Trade Commission regarding telemarketing calls.
 

Talbots to pay FTC $112K to settle telemarketing claim

April 29, 2010

Multichannel retailer Talbots has agreed to pay the Federal Trade Commission $112,000 to settle the agency's claim that it failed to provide consumers with a proper opt-out option in some of its telemarketing calls.
 

FCC to unveil revised robocall regulations

January 22, 2010

The Federal Communications Commission will soon propose revisions to the Telephone Consumer Protection Act that it says will empower consumers to avoid unwanted phone solicitations, commonly known as "robocalls." The agency's goal is to bring its rules in line with those of Federal Trade Commission.
 

Lighthouse releases cell phone list

October 12, 2009

Lighthouse List introduced the LivePath LEC Prospects & Opt-in Wireless Numbers list to the market this month. This file contains ad network buyers who have purchased from a variety of Web sites with a bank card. They've also consented for third-party marketers and partners to call their cell phones.