Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
TCPA rewrites consent regulations for businesses using ATDS or pre-recorded messages to reach customers on their mobile phones
The agency shuts down five telemarketers in an escalation of its war on robocalling.
Automation improves many things in life, but for consumers, automated outbound marketing calls usually aren't one of them.
The news that Discover has been fined for deceptive practices does not create hope for the telephone as a trustworthy venue of outbound marketing.
AWeber, a provider of email marketing software and services, announced July 13 that it would be integrating Call Loop mobile messaging platform.
What's the best channel for ad spend? Readers respond to March's Gloves Off question.
AG Salesworks increased staff by 50% in 2011 and plans to hire a comparable amount of new staff in 2012. In these difficult economic times, we're fortunate to work in an industry that continues to experience steady growth.
When it comes to new business development for b-to-b companies, telemarketing continues to be a primary tool for qualifying leads. Companies using a CRM system should maintain a code on file indicating the source and method of qualification for each record that is turned into lead and then turned into a client.
Sales and marketing groups using best practice lead management processes are closing up to five times as many deals as groups not using those processes. Here are six best practices that drive these results.
When performance and profits are on the line, it pays to put time into vetting one of the most important pieces of the puzzle: the Hispanic call center.
The increased use of cell phones and Voice over Internet Protocol (VoIP) has changed the way the Do Not Call Registry operated over the past two years, according to a required biennial report to Congress from the Federal Trade Commission (FTC).
UBM has tapped Specialists Marketing Services (SMS) to handle list management responsibilities for three of its technology divisions, said SMS EVP Peter Candito on Dec. 20.
Caller ID is supposed to be a bulwark when it comes to unwanted calls. Not anymore.
Generating qualified, sales-ready leads is often a primary objective for b-to-b direct marketers. The good news is that direct marketing, if done right, is one of the most effective ways to generate, nurture and qualify leads.
MDC Partners subsidiary Accent Marketing Services will add an additional 2,000 workers within the next two years. The move is part of the new jobs4america initiative, which is a coalition designed to generate American contact center jobs.
ZenithOptimedia softened its global and US ad spending predictions for this year in forecasts released July 13. The media services company predicted that US advertisers will increase spending 2.1% to $165 billion this year, down from its April forecasted growth of 2.5%. The firm also predicted global ad spending will grow 4.1% to $471 billion in 2011, down 1% from its April predictions.
The use of affiliate marketers is a highly efficient and effective way for marketers to generate online traffic and new customers. The lack of control that a marketer has over the actions of its affiliates, however, creates increased risk of regulatory action.
Maximizing ROI can be more of an art form than an exact science. There are two simple ways to increase the ROI of a direct marketing campaign: decrease the cost per order (CPO) or increase the revenue per order.
A fundamental truth of online marketing is that not every customer can be generated solely through the Internet, and even fewer will be generated by their first interaction with an advertiser.
Discover Financial Services' telemarketing practices came under fire this week as the Minnesota attorney general filed a suit alleging the credit card company made "aggressive, misleading and deceptive," calls on a variety of products, The Wall Street Journal reported.
Marketing e-mails using a house list are seeing an average open rate of nearly 20%, a click-through rate of 6.64% and a conversation rate of 1.73%, according to a survey released June 15 by the Direct Marketing Association.
A US District Court judge in Chicago has temporarily frozen the assets and stopped consumer-facing calls from SBN Peripherals. The Federal Trade Commission, which requested the action, says the company and associated organizations placed more than 370 million calls to US consumers in the past year.
Earlier this week, a marketer and its agency settled a complaint with the Federal Trade Commission regarding telemarketing calls.
Multichannel retailer Talbots has agreed to pay the Federal Trade Commission $112,000 to settle the agency's claim that it failed to provide consumers with a proper opt-out option in some of its telemarketing calls.
The Federal Communications Commission will soon propose revisions to the Telephone Consumer Protection Act that it says will empower consumers to avoid unwanted phone solicitations, commonly known as "robocalls." The agency's goal is to bring its rules in line with those of Federal Trade Commission.
Lighthouse List introduced the LivePath LEC Prospects & Opt-in Wireless Numbers list to the market this month. This file contains ad network buyers who have purchased from a variety of Web sites with a bank card. They've also consented for third-party marketers and partners to call their cell phones.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.