telemarketing

Why Everyone Hates Telemarketing, But Shouldn't

Why Everyone Hates Telemarketing, But Shouldn't

Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.

Hold the Phone: TCPA Revises Consent Regs

Hold the Phone: TCPA Revises Consent Regs

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TCPA rewrites consent regulations for businesses using ATDS or pre-recorded messages to reach customers on their mobile phones

FTC puts Robo-Rachel on hold

FTC puts Robo-Rachel on hold

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The agency shuts down five telemarketers in an escalation of its war on robocalling.

Legitimate direct marketers don't make robocalls

Legitimate direct marketers don't make robocalls

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Automation improves many things in life, but for consumers, automated outbound marketing calls usually aren't one of them.

Call me never

Call me never

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The news that Discover has been fined for deceptive practices does not create hope for the telephone as a trustworthy venue of outbound marketing.

AWeber to integrate Call Loop into email marketing software

AWeber to integrate Call Loop into email marketing software

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AWeber, a provider of email marketing software and services, announced July 13 that it would be integrating Call Loop mobile messaging platform.

What's the best channel for ad spend? Readers respond

What's the best channel for ad spend? Readers respond to March's Gloves Off question.

Avoid turnover with training programs and team-building exercises

Avoid turnover with training programs and team-building exercises

AG Salesworks increased staff by 50% in 2011 and plans to hire a comparable amount of new staff in 2012. In these difficult economic times, we're fortunate to work in an industry that continues to experience steady growth.

Capturing communication preferences of a potential client can increase new leads and boost your conversion rates

Capturing communication preferences of a potential client can increase new leads and boost your conversion rates

When it comes to new business development for b-to-b companies, telemarketing continues to be a primary tool for qualifying leads. Companies using a CRM system should maintain a code on file indicating the source and method of qualification for each record that is turned into lead and then turned into a client.

Drive revenue with better lead gen processes

Drive revenue with better lead gen processes

Sales and marketing groups using best practice lead management processes are closing up to five times as many deals as groups not using those processes. Here are six best practices that drive these results.

Do your research and choose the right Hispanic call center

Do your research and choose the right Hispanic call center

When performance and profits are on the line, it pays to put time into vetting one of the most important pieces of the puzzle: the Hispanic call center.

Report: Telecommunications advances affecting Do Not Call Registry

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The increased use of cell phones and Voice over Internet Protocol (VoIP) has changed the way the Do Not Call Registry operated over the past two years, according to a required biennial report to Congress from the Federal Trade Commission (FTC).

UBM hires SMS for list management

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UBM has tapped Specialists Marketing Services (SMS) to handle list management responsibilities for three of its technology divisions, said SMS EVP Peter Candito on Dec. 20.

Who's calling? Who knows

Who's calling? Who knows

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Caller ID is supposed to be a bulwark when it comes to unwanted calls. Not anymore.

Plug-ins: lead generation

Plug-ins: lead generation

Generating qualified, sales-ready leads is often a primary objective for b-to-b direct marketers. The good news is that direct marketing, if done right, is one of the most effective ways to generate, nurture and qualify leads.

Accent Marketing Services to double its workforce

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MDC Partners subsidiary Accent Marketing Services will add an additional 2,000 workers within the next two years. The move is part of the new jobs4america initiative, which is a coalition designed to generate American contact center jobs.

ZenithOptimedia downgrades 2011 ad spend forecast

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ZenithOptimedia softened its global and US ad spending predictions for this year in forecasts released July 13. The media services company predicted that US advertisers will increase spending 2.1% to $165 billion this year, down from its April forecasted growth of 2.5%. The firm also predicted global ad spending will grow 4.1% to $471 billion in 2011, down 1% from its April predictions.

Know the risks in affiliate marketing

Know the risks in affiliate marketing

The use of affiliate marketers is a highly efficient and effective way for marketers to generate online traffic and new customers. The lack of control that a marketer has over the actions of its affiliates, however, creates increased risk of regulatory action.

Gain the most ROI from phone campaigns

Gain the most ROI from phone campaigns

Maximizing ROI can be more of an art form than an exact science. There are two simple ways to increase the ROI of a direct marketing campaign: decrease the cost per order (CPO) or increase the revenue per order.

Leverage telemarketing for higher profits, sales

Leverage telemarketing for higher profits, sales

A fundamental truth of online marketing is that not every customer can be generated solely through the Internet, and even fewer will be generated by their first interaction with an advertiser.

Discover's telemarketing practices in question

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Discover Financial Services' telemarketing practices came under fire this week as the Minnesota attorney general filed a suit alleging the credit card company made "aggressive, misleading and deceptive," calls on a variety of products, The Wall Street Journal reported.

Marketing e-mails see open rate of nearly 20%, says DMA survey

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Marketing e-mails using a house list are seeing an average open rate of nearly 20%, a click-through rate of 6.64% and a conversation rate of 1.73%, according to a survey released June 15 by the Direct Marketing Association.

FTC, federal court halt alleged robocall operation

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A US District Court judge in Chicago has temporarily frozen the assets and stopped consumer-facing calls from SBN Peripherals. The Federal Trade Commission, which requested the action, says the company and associated organizations placed more than 370 million calls to US consumers in the past year.

FTC's Vladeck details updated telemarketing rules

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Earlier this week, a marketer and its agency settled a complaint with the Federal Trade Commission regarding telemarketing calls.

Talbots to pay FTC $112K to settle telemarketing claim

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Multichannel retailer Talbots has agreed to pay the Federal Trade Commission $112,000 to settle the agency's claim that it failed to provide consumers with a proper opt-out option in some of its telemarketing calls.

FCC to unveil revised robocall regulations

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The Federal Communications Commission will soon propose revisions to the Telephone Consumer Protection Act that it says will empower consumers to avoid unwanted phone solicitations, commonly known as "robocalls." The agency's goal is to bring its rules in line with those of Federal Trade Commission.

Lighthouse releases cell phone list

Lighthouse List introduced the LivePath LEC Prospects & Opt-in Wireless Numbers list to the market this month. This file contains ad network buyers who have purchased from a variety of Web sites with a bank card. They've also consented for third-party marketers and partners to call their cell phones.

Customer data fail

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