Telemarketer Pays Settlement in VT

Share this article:
Cape Canaveral Tour & Travel Inc. agreed to settle charges that it ran a fraudulent timeshare telemarketing campaign to Vermont consumers, the Vermont Attorney General's office said Friday.


Fines could add up to as much as $430,000, but the company expects it to be much lower.


The Cape Canaveral, FL, promotions firm generated leads by inviting consumers attending local fairs to register for a drawing, the attorney general's office said.


In telephone calls to these consumers, company agents made misleading statements that consumers had won a vacation drawing held to promote the company's resorts, when in fact the agents offered a vacation package at discount rates available from travel agents, according to the Attorney General's office.


The Attorney General's office further charged that the real purpose of the vacation offer was to sell timeshares and that telemarketing agents failed to tell consumers they would be required to take a timeshare tour to receive the benefit of the vacation package.


The company is required to place ads in Vermont newspapers, offering full refunds to the 240 consumers who paid an average of $450 each for the vacation packages and went on the trips. The company also must mail the refund offer to 450 of those consumers who paid for a vacation but have not taken it, as well as pay the state $80,000.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.