Telecoms Prefer Telemarketing to Sell Services, Study Finds

Share this article:
Telemarketing continues to be the preferred method of marketing by telecommunications companies, according to a study released yesterday by Cahners In-Stat Group, Scottsdale, AZ.


Telecommunications firms that sell services by telemarketing enjoy high rates of closed sales, according to the Cahners study. For example, close rates for caller-ID services average 6.3 percent, while close rates for voice-messaging services average 4.2 percent.


However, Cahners predicted that telecommunications firms will turn to retail to increase their sales of wireless services. Also, large telecommunications businesses will go online to increase their customer service levels, according to the study.


More information about the study can be found at www.instat.com.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.