The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.
T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.
Party supply company PartyPail.com radically reduced its phone bill and created better customer engagement by calling on VoIP service provider Vocalocity.
For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.
The increased use of cell phones and Voice over Internet Protocol (VoIP) has changed the way the Do Not Call Registry operated over the past two years, according to a required biennial report to Congress from the Federal Trade Commission (FTC).
Marketing services firm Experian expanded its Global Consulting Practice, the company's data and analysis consulting division, to serve clients in the North American market.
Sprint targeted large construction companies with a campaign that highlighted how the telecommunication company's NextMail service could benefit their business.
With constant rumblings about an impending Verizon iPhone release, it's important for AT&T to secure, retain, and, most importantly, please customers. For the past 18 months, the telecommunications giant has dealt with negative headline after negative headline about dropped calls and iPhone glitches.
Dependable and accessible high-speed wireless has become a critical component of hotel service to guests, but many hotels are still lacking the infrastructure
Portrait software announced this week that T-Mobile has begun using its Portrait Uplift Optimizer tool to target prospects with more efficient retention offers.
Sprint has launched an integrated campaign to promote the June 4 launch of the HTC Evo 4G smartphone. The effort, spearheaded by San Francisco-based agency Goodby, Silverstein & Partners, also began June 4.
A coalition of major Hollywood studios and cable companies have launched a $30 million campaign promoting the Movies on Demand service. The "Video store just moved in" effort, which launched March 17, features a sweepstakes, interactive media, a dedicated Web site at CableVideoStore.com, TV spots and print ads.
Toronto-based Rogers Communications has named Rosetta its interactive and direct marketing agency of record after a review.
Embarq, a high-speed Internet provider, wanted to use social networking to appeal to its customers online and form relationships with them. It operates in 18 states including Washington, Nevada, Florida, Pennsylvania and New Jersey, so finding its 3.5 million customers also presented a challenge.
EBay has signed a definitive agreement to sell its Skype communications unit to an investor group led by Silver Lake. Under the terms of the deal, eBay will receive approximately $1.9 billion in cash, a note from the buyer group for $125 million. It will retain approximately a 35% equity investment in Skype. EBay said the deal values Skype at $2.75 billion. The deal is expected to close in the fourth quarter.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.