Telecommunications

Going Sprobile? Sprint and T-Mobile Merger in the Works

Going Sprobile? Sprint and T-Mobile Merger in the Works

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Keep your friends close—but merge with your enemies. That seems to be the thinking behind the news that Sprint is set to acquire rival T-Mobile for $32 billion.

AT&T and DirecTV to Tie the Cord

AT&T and DirecTV to Tie the Cord

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I mean, who isn't mega-merging these days? Comcast and Time Warner Cable, potentially Sprint and T-Mobile—and now AT&T is buying DirecTV for $48.5 billion smackers.

Know Your Audience Through Marketing Science

Know Your Audience Through Marketing Science

CenturyLink Technology Solutions' new CMO, Becky Carr, takes a break from an ambitious rebranding effort to talk data analytics.

T-Mobile Reconnects With Customers

T-Mobile Reconnects With Customers

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The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.

Subscribers Follow the Leader

Subscribers Follow the Leader

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T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.

E-commerce site enters the cloud, reduced call center costs dramatically

E-commerce site enters the cloud, reduced call center costs dramatically

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Party supply company PartyPail.com radically reduced its phone bill and created better customer engagement by calling on VoIP service provider Vocalocity.

AT&T CMO heralds targeted approach

AT&T CMO heralds targeted approach

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For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.

Report: Telecommunications advances affecting Do Not Call Registry

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The increased use of cell phones and Voice over Internet Protocol (VoIP) has changed the way the Do Not Call Registry operated over the past two years, according to a required biennial report to Congress from the Federal Trade Commission (FTC).

Experian launches North American consulting practice

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Marketing services firm Experian expanded its Global Consulting Practice, the company's data and analysis consulting division, to serve clients in the North American market.

Sprint tries embedded video

Sprint tries embedded video

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Sprint targeted large construction companies with a campaign that highlighted how the telecommunication company's NextMail service could benefit their business.

AT&T launches user-generated ratings and reviews feature on its Facebook page

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With constant rumblings about an impending Verizon iPhone release, it's important for AT&T to secure, retain, and, most importantly, please customers. For the past 18 months, the telecommunications giant has dealt with negative headline after negative headline about dropped calls and iPhone glitches.

Case Study: AT&T's wi-fi promotion to hospitality execs a winner

Case Study: AT&T's wi-fi promotion to hospitality execs a winner

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Dependable and accessible high-speed wireless has become a critical component of hotel service to guests, but many hotels are still lacking the infrastructure

T-Mobile turns to Portrait tool in Austria

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Portrait software announced this week that T-Mobile has begun using its Portrait Uplift Optimizer tool to target prospects with more efficient retention offers.

Sprint promotes 4G launch with direct mail

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Sprint has launched an integrated campaign to promote the June 4 launch of the HTC Evo 4G smartphone. The effort, spearheaded by San Francisco-based agency Goodby, Silverstein & Partners, also began June 4.

Telecoms, movie studios partner on $30M Movies on Demand push

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A coalition of major Hollywood studios and cable companies have launched a $30 million campaign promoting the Movies on Demand service. The "Video store just moved in" effort, which launched March 17, features a sweepstakes, interactive media, a dedicated Web site at CableVideoStore.com, TV spots and print ads.

Rogers Communications taps Rosetta as direct AOR

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Toronto-based Rogers Communications has named Rosetta its interactive and direct marketing agency of record after a review.

What Worked: Embarq uses video strategy to reach customers

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Embarq, a high-speed Internet provider, wanted to use social networking to appeal to its customers online and form relationships with them. It operates in 18 states including Washington, Nevada, Florida, Pennsylvania and New Jersey, so finding its 3.5 million customers also presented a challenge.

EBay sells Skype to private investors

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EBay has signed a definitive agreement to sell its Skype communications unit to an investor group led by Silver Lake. Under the terms of the deal, eBay will receive approximately $1.9 billion in cash, a note from the buyer group for $125 million. It will retain approximately a 35% equity investment in Skype. EBay said the deal values Skype at $2.75 billion. The deal is expected to close in the fourth quarter.

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