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 Telecommunications

AT&T CMO heralds targeted approach

February 01, 2012

For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.
 

Report: Telecommunications advances affecting Do Not Call Registry

December 30, 2011

The increased use of cell phones and Voice over Internet Protocol (VoIP) has changed the way the Do Not Call Registry operated over the past two years, according to a required biennial report to Congress from the Federal Trade Commission (FTC).
 

Experian launches North American consulting practice

December 06, 2011

Marketing services firm Experian expanded its Global Consulting Practice, the company's data and analysis consulting division, to serve clients in the North American market.
 

Sprint tries embedded video

January 01, 2011

Sprint targeted large construction companies with a campaign that highlighted how the telecommunication company's NextMail service could benefit their business.
 

AT&T launches user-generated ratings and reviews feature on its Facebook page

December 28, 2010

With constant rumblings about an impending Verizon iPhone release, it's important for AT&T to secure, retain, and, most importantly, please customers. For the past 18 months, the telecommunications giant has dealt with negative headline after negative headline about dropped calls and iPhone glitches.
 

Case Study: AT&T's wi-fi promotion to hospitality execs a winner

December 01, 2010

Dependable and accessible high-speed wireless has become a critical component of hotel service to guests, but many hotels are still lacking the infrastructure
 

T-Mobile turns to Portrait tool in Austria

November 18, 2010

Portrait software announced this week that T-Mobile has begun using its Portrait Uplift Optimizer tool to target prospects with more efficient retention offers.
 

Sprint promotes 4G launch with direct mail

June 04, 2010

Sprint has launched an integrated campaign to promote the June 4 launch of the HTC Evo 4G smartphone. The effort, spearheaded by San Francisco-based agency Goodby, Silverstein & Partners, also began June 4.
 

Telecoms, movie studios partner on $30M Movies on Demand push

March 17, 2010

A coalition of major Hollywood studios and cable companies have launched a $30 million campaign promoting the Movies on Demand service. The "Video store just moved in" effort, which launched March 17, features a sweepstakes, interactive media, a dedicated Web site at CableVideoStore.com, TV spots and print ads.
 

Rogers Communications taps Rosetta as direct AOR

February 16, 2010

Toronto-based Rogers Communications has named Rosetta its interactive and direct marketing agency of record after a review.
 

What Worked: Embarq uses video strategy to reach customers

September 28, 2009

Embarq, a high-speed Internet provider, wanted to use social networking to appeal to its customers online and form relationships with them. It operates in 18 states including Washington, Nevada, Florida, Pennsylvania and New Jersey, so finding its 3.5 million customers also presented a challenge.
 

EBay sells Skype to private investors

September 01, 2009

EBay has signed a definitive agreement to sell its Skype communications unit to an investor group led by Silver Lake. Under the terms of the deal, eBay will receive approximately $1.9 billion in cash, a note from the buyer group for $125 million. It will retain approximately a 35% equity investment in Skype. EBay said the deal values Skype at $2.75 billion. The deal is expected to close in the fourth quarter.