teens

Class, Please Open Your iPads to Page 37

Class, Please Open Your iPads to Page 37

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Content marketing for the classroom set. Net Texts aims to replace textbooks.

A Safe Sex Campaign That Doesn't Judge

A Safe Sex Campaign That Doesn't Judge

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The Colorado Department of Health & Environment aims to strip the taboo from the public conversation on sexual health and unintended pregnancy.

Teens and Social Media Marketing

Teens and Social Media Marketing

The death of Facebook is greatly exaggerated.

For Teens, It's All About the Content

For Teens, It's All About the Content

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According to a new study, teenagers are more loyal to their favorite content than the mediums they view it in.

Word-of-mouth drives teen conversions

Word-of-mouth drives teen conversions

School is out for summer, but for marketers, dealing with teens is a year-round learning process.

Alloy Direct Marketing and ASL merge into Alloy ASL

Alloy Direct Marketing and ASL merge into Alloy ASL

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Alloy Direct Marketing and youth marketing data provider American Student List (ASL) announced May 7 the two companies will merge, the result of a joint venture between their respective parent companies: Alloy Media + Marketing and Euro RSCG Discovery. The resulting company will be known as Alloy ASL, said Andrew Belth, president of Alloy ASL and the former SVP of Alloy Direct Marketing.

It's alive! HarperCollins augments reality

It's alive! HarperCollins augments reality

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HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.

Macy's to launch back-to-school mobile, social cause marketing campaign

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Macy's will launch a back-to-school cause marketing campaign in conjunction with youth volunteer organization DoSomething.org on August 8 that leverages direct mail, email, mobile and social media.

Marketers strike a balance between skeptical teens and their cautious parents

Marketers strike a balance between skeptical teens and their cautious parents

As the teen segment continues to grow, marketers are getting more creative in how they reach out to these plugged-in skeptical consumers.

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Turning Big Data Into Smart Data

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.