Teens are the key drivers of online video: Lycos

Share this article:

 Lycos, an online portal for broadband entertainment content, reports its Angelfire Web site at www.angelfire.com has claimed the top spot as the community destination for teens ages 13 to 17 and young adults between 18 and 24 years old, according the most recent comScore Media Metrix report of Internet audience rankings for October.

The site has 7.6 million monthly unique visitors and continues to rank No. 1 in the teen community category as measured by market researcher comScore.

Angelfire provides Web hosting, publishing and domain name services, featuring a full range of tools and services designed for web builders of all levels. The site's Blog and Photo Album Builder tools allow members to quickly and easily publish their thoughts and pictures on the Web.

Recent eMarketer research states nearly one-third of teens watch TV on the Internet, while 35 percent watch online video content and movie trailers. This indicates that teens continue to be one of the key driving forces behind watching video online.

Lycos also looked at the active bloggers and site builders on Angelfire to determine the most popular topics with this younger demographic over the past year.

The top five most popular topics with Angelfire members are r elationships, do-it-yourself or how-to tips, addiction recovery, sexuality and music.

For the month of September, comScore also reports Lycos, Waltham, MA, is the 12th most popular Internet destination worldwide with 91.1 million monthly unique visitors.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.