Teens & Tweens

MTV launches digital abuse awareness campaign

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MTV launched "A Thin Line," an integrated campaign to stop the spread of digital abuse, which is defined by the network as "sexting," cyberbullying and digital dating abuse. The campaign, launched December 3, consists of PSAs, interactive tools and a contest called the "Redraw the Line Challenge."

Kmart, Draftfcb focus on tweens for back-to-school

Kmart, Draftfcb focus on tweens for back-to-school

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Kmart has kicked off a tweens-targeted back-to-school campaign with longtime agency of record Draftfcb. The campaign, called "Schoolebrity," features TV ads, flash banners, online games, in-store promotions, e-mail blasts and a sweepstakes.

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