Restaurant chain Ted's Montana Grill has found that e-mail and a social media mix is the way to increase brand engagement and customer loyalty, and is doing so in this month's Thanksgiving e-mail. The chain has been working with e-mail marketing services firm Brightwave Marketing to run its monthly e-mails and social media program, including the most recent e-mail, which promotes Thanksgiving special, "The Real Deal" appetizer, entrée and baked cookies for a fixed price, discounted off of the menu.