I can't begin to tell you how many prospective clients have asked me if I was willing to guarantee the return on investment on my proposed direct marketing projects. My answer has always been an eager "Absolutely."
Branding, positioning, direct marketing and even merchandising are so integrated in today's business strategy that they have watered down the full potential of the direct marketing discipline. Contrary to popular belief, this dilution may be hurting the careers of seasoned direct marketing strategists as well as the future of all direct marketers.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.