Most Recent Articles by Ted Grigg
I can't begin to tell you how many prospective clients have asked me if I was willing to guarantee the return on investment on my proposed direct marketing projects. My answer has always been an eager "Absolutely."
Branding, positioning, direct marketing and even merchandising are so integrated in today's business strategy that they have watered down the full potential of the direct marketing discipline. Contrary to popular belief, this dilution may be hurting the careers of seasoned direct marketing strategists as well as the future of all direct marketers.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...