TechTracker named exclusive seller of O'Reilly's online ads

Share this article:

O'Reilly Media Inc. recently selected TechTracker Media to exclusively sell their online advertising. O'Reilly Web sites, including O'Reilly Network, OnJava and XML.com, are destinations for IT professionals. With the addition of O'Reilly, TechTracker 's audience will reach over 17 million unique technology users per month, expanding on a portfolio that includes BetaNews.com, VersionTracker.com, WindowsNetworking.com, and Computing.net. This is the first time O'Reilly has outsourced advertising since running the first online banner ad in 1993. - Cara Wood

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.