TechTracker named exclusive seller of O'Reilly's online ads

Share this article:

O'Reilly Media Inc. recently selected TechTracker Media to exclusively sell their online advertising. O'Reilly Web sites, including O'Reilly Network, OnJava and XML.com, are destinations for IT professionals. With the addition of O'Reilly, TechTracker 's audience will reach over 17 million unique technology users per month, expanding on a portfolio that includes BetaNews.com, VersionTracker.com, WindowsNetworking.com, and Computing.net. This is the first time O'Reilly has outsourced advertising since running the first online banner ad in 1993. - Cara Wood

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.