Technology

Top mobile carriers speaking same language with latest MMA guidelines

Carol Krol July 01, 2009

The Mobile Marketing Association announced on July 1 it has released the latest version - its fourth - of its US Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services. MMA updates the guidelines twice a year.
 

StrongMail acquires PopularMedia to offer social networking services

Dianna Dilworth July 01, 2009

E-mail marketing services firm StrongMail Systems has acquired PopularMedia, a social media marketing company, for an undisclosed figure. Under the terms of the agreement, PopularMedia will come under the StrongMail brand and its social media tools will become part of the StrongMail suite of digital marketing offerings.
 

Internet marketers, Web publishers, privacy groups eye House BT hearings

Dianna Dilworth, Chantal Todé June 19, 2009

The battle over behavioral targeting legislation continued Thursday when members of the House Energy and Commerce Subcommittee on Communications, Technology, and the Internet met with the Commerce, Trade, and Consumer Protection Subcommittee.
 

Microsoft's click fraud suit applauded by Internet advertisers

Lynne Miller June 18, 2009

The impact of Microsoft's lawsuit against a trio suspected of carrying out a massive click fraud scam remains to be seen, but experts who follow online advertising welcomed the action and voiced hope that the case would deter people who routinely manipulate clicks on Web ads.
 

Inbox Insider: Reputation is key to deliverability

Dianna Dilworth June 16, 2009

Deliverability is a key issue for e-mail marketers. No matter how good your creative is or how relevant the content, if your e-mail does not get delivered, it might as well not exist.
 

Publishers Clearing House debuts mobile site for iPhone

Dianna Dilworth June 15, 2009

The Publishers Clearing House Online Network has launched a new mobile site for the iPhone and iPod Touch devices. The new mobile site, at www.pch.com/iphone, lets visitors enter the Publisher's Clearing House Sweepstakes once per day.
 

Engagement metrics evolve beyond CTR along with Web display ad technologies

Nathan Golia June 15, 2009

The New York Times ran an article on May 31 titled "Put ad on Web. Count clicks. Revise."
 

Land Rover by Wunderman

June 15, 2009

Land Rover tapped Wunderman to promote the launch of its 2010 model at the NY International Auto Show. Wunderman harnessed the real-time power of Twitter to extend the reach of the show to interested members of the Land Rover community not in attendance.
 

10 tips: Integrating multichannel data

Sharon Goldman June 15, 2009

In this tight economy, retailers are trying every way they can think of to reach out to customers: Web sites, catalogs, in-store promotions and even mobile messaging. Once all these channels get up and running, however, keeping track of customer data can get difficult. Here are 10 tips for integrating your multichannel data.
 

PostNet signs Epicor for CRM, loyalty growth

Lauren Bell June 12, 2009

PostNet International Franchise Corp., a global postal, copy, design and print service shop, has sign Epicor as its CRM provider. Epicor has been charged with helping PostNet develop a long-term CRM strategy, improving upon its previous in-house CRM work, which focused largely on point-of-sale efforts.
 

Apple unveils faster iPhone

Dianna Dilworth June 08, 2009

At Apple's Worldwide Developer's Conference today, the computer maker announced its latest update to the iPhone OS and a new handset model, the 3GS, which will make rich media easier to interact with and expanding the reach of consumer base. The price of the current 8 GB iPhone 3G, which will remain on the market, drops to $99, effective today with the announcement.
 

Bing: the engine that will change your search strategy

Dave Pasternack, Didit.com, June 08, 2009

Microsoft's Bing is likely to change the way we all search. And that change could mean quite a lot for your own company's search marketing strategy as well. Expect Bing to deliver a higher volume of long-tail keyword searches, require you to rethink search's relationship to other marketing channels and to take on a whole new approach to search strategy.
 

Dairy Queen taps mobile tech for loyalty

Lauren Bell June 02, 2009

Dairy Queen has signed on to use a new RFID-based mobile loyalty platform from mobile marketing company Tetherball. The new Tetherball platform, released June 2, helps clients like Dairy Queen deliver permission-based mobile coupons, rewards, sweepstakes and notifications to consumers through an RFID chip, called a Tetherball Tag, which attaches to their mobile phones.
 

Avid joins Salesforce CRM roster

Lauren Bell May 26, 2009

Avid, a producer of digital audio and video technology, is in the process of implementing Salesforce CRM across all customer-facing operations in an effort to get a better understanding of its customer base. Salesforce was chosen as the company's global CRM system following a formal evaluation and review process.
 

How to use social media to grow your e-mail list

Morgan Stewart, director of research and strategy, ExactTarget May 26, 2009

As marketers scurry to come up with a social media strategy, many are looking to the integration of social media and email as a critical component. According to a recent collaborative study by ExactTarget, the Email Marketer's Club and the Center for Media Design at Ball State University, only 13% of marketers integrated social media and email last year. 46% plan to do so in 2009.
 

Boost Mobile debuts multichannel campaign

Dianna Dilworth May 22, 2009

Boost Mobile, the prepaid division of Sprint Nextel, is debuting a new campaign to promote its mobile phone services. The campaign, which includes TV, online, radio and mobile billboards, is centered around the "Unwronged" commercials featuring race car driver Danica Patrick.
 

The digital magazine future

Greg Wolfe, president, Circulation Specialists Inc. May 21, 2009

I'm not sure what the digital magazines of the future will look like, but they may look something like the digital flip-book magazines of today. A really good digital magazine reader could provide a very enjoyable experience, with all the qualities of a conventional printed magazine, plus searchability, links to additional content and advertiser's Web sites and embedded video clips. It could be like a magazine on steroids, and you won't be chained to a computer to read it. Once the readers get good enough, things will start to move fast in the direction of magazine content delivered digitally.
 

FCC plans digital TV wake-up call

Nancy Kearney May 20, 2009

Some local broadcasters will interrupt their analog signals Thursday in a "soft test" to remind analog viewers they need to prepare for the June 12 deadline for the nationwide digital television transition. The test, which will not affect cable or satellite TV subscribers, will simulate what analog viewers will experience when the transition occurs, the Federal Communications Commission said.
 

OTA announces online trust principles, seeks comments

Cara Wood May 19, 2009

The Online Trust Association released a draft of its 2009 draft Online Trust Principles for public comment. The principles, once verified, will be used to drive adoption by business and regulatory agencies. The aim of the latest set of principles is to prevent, detect and alleviate threats to consumer trust and privacy online. Starting today, there is a 30-day comment period to be followed by ratification procedures.
 

Hawkeye

May 18, 2009

Hawkeye has a strong heritage in data analytics and disseminating complex information to large customer bases, with dedicated practices for the financial services and high-tech arenas. Four years ago, digital work accounted for 10% of the business, while today it's 65% of what the agency does, including developing products in the social networking and personalized URL spaces. Click headline above to view Hawkeye's full profile, complete with capabilities and company history.
 

iCrossing

May 18, 2009

Founded more than a decade ago, iCrossing has its roots in natural search but has since expanded to be a robust digital agency incorporating everything from paid search and social media to mobile and analytics. The agency has a search-centric focus and believes search is the common thread that binds all marketing media together. Click headline above to view iCrossing's full profile, complete with capabilities and company history.
 

R/GA

May 18, 2009

Founded in 1977 by two brothers, Robert and Richard Greenberg, as a visual effects company for the feature film business, this interactive agency has had its finger on the pulse since its inception. From George Lucas' special effects contemporaries to a commercial production house in the 80s, to the interactive agency it became in the 90s, R/GA has been led by innovation and technology. Today, R/GA is all about approaching the digital age for brands. The agency is known for taking advantage of technology and building brands around interactive experiences and integrated campaigns. Click headline above to view R/GA's full profile, complete with capabilities and company history.
 

Rapp

May 18, 2009

Formerly known as Rapp Collins, last year Rapp dropped the Collins, as the agency evolved its brand from a direct marketing agency to a direct and digital marketing agency. Known for decades for its attention to CRM and data analytics as well as its media planning, Rapp has found the digital revolution to suit its business well. Rooted in direct marketing principles, the agency is taking its strengths in measurement and applying them to the digital world, making it one of the top direct agencies. Click headline above to view Rapp's full profile, complete with capabilities and company history.
 

Schematic

May 18, 2009

Schematic's major disciplines/capabilities include Web, mobile devices, television, interactive-out-of-home and emerging platforms. Click headline above to view Schematic's full profile, complete with capabilities and company history.
 

Inside the social graph

Sara Holoubek May 11, 2009

Social media, social networks and now the social graph. The language might sound modern, yet the concept is timeless. Brad Fitzpatrick, a Google engineer and a respected thinker on the subject, describes the social graph as "the global mapping of everybody and how they're related." Fortunately for marketers, technology not only enables connections between people, but between people and brands.
 

Editors as direct marketers

John Byrne, executive editor, BusinessWeek May 11, 2009

Amid all the turmoil and angst in media circles today, the big debate is how media must change to find a new future. Everyone agrees the business model is irreparably broken. Advertising alone can no longer support most newspapers or magazines, which have heavily subsidized subscribers for years. Everyone agrees the future is digital, but digital advertising doesn't provide the volume of dollars necessary to maintain traditional media's sizable investment in editors and writers.
 

4 Tips: Twitter marketing

Sharon Goldman May 08, 2009

Twitter is everywhere and chock-full of consumers - so more and more marketers want to get on the Tweeting bandwagon. But how can you be sure you're making the most of your microblogging efforts? Four experts share their top tips
 

Variable data printing makes its mark

Chantal Todé May 08, 2009

Using variable data printing (VDP) to create personalized marketing pieces has typically been favored by niche direct marketers over national brands. This may be changing, however.
 

Click Forensics offers upgraded platform that identifies convertible traffic

Sharon Goldman May 08, 2009

Click Forensics has announced a new version of its traffic quality management platform, which will now allow ad networks, publishers and advertisers to identify traffic based on its likelihood to convert.
 

Newspapers use Kindle to boost long-term subs

Lauren Bell May 06, 2009

The New York Times, Boston Globe and Washington Post are leveraging consumer excitement over the release of the new Kindle DX in campaigns to boost their own sales numbers. DX — the large-screen version of Amazon's e-reader — is currently available for preorder at Amazon.com, but Times, Globe and Post readers will be eligible for price cuts on the $489 reader in exchange for long-term subscription orders to the Kindle versions of the newspapers.
 

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