These days, workflow automation—whether driven by the rapid advancement of technology or simple business economics—is essential for virtually any business or company.
Marketing and IT need to ditch the every-man-for-himself strategy and work together.
Google is planning to scrap iGoogle in November. Getting rid of iGoogle is a lazy cop out. If clean design is your new corporate initiative, then make iGoogle cleaner.
Brad Wamsley, managing director of the telecom and B2B practice at Harte-Hanks, dives deep with Direct Marketing News on how B2B marketers can tap into marketing technology to improve their performance.
To paraphrase The Incredibles: Once everyone's innovative, no one is. Innovation isn't a thing; it's a way of thinking.
Video: Data isn't going away and CMOs need to learn to take a more holistic approach to data-driven marketing, says Lisa Arthur, CMO of Teradata.
Decision-making by committee gets you nowhere. You might not be drowning, but you're treading water—and that won't help you bottom line.
The CMO role is becoming more complicated as customer expectations rise and marketing technologies proliferate.
Direct Marketing News Editor-in-Chief Ginger Conlon talks to Veeral Rathod, cofounder of J. Hilburn, at the luxury menswear brand's new pop-store in NYC.
Personalization in email is table stakes. Engagement is now the unmatched asset in the battle to retain customers.
A lack of digital education is keeping marketers up at night.
Marketers can use technology to individualize the in-store experience.
With the right mix of technology and the personal touch, marketers can be more "social" with their social media efforts.
When it comes to segmentation and marketers the news is bad and worse, according to Sri Sridharan, Forrester's chief expert on the subject.
Why good content reigns and how to start producing it.
Erin Matts has been appointed CMO of Annalect, Omnicom Media Group's data driven marketing technology division.
Some quick info hits to keep you up-to-date, including the percentage of agencies that say their clients have increased content marketing spend within the past year.
Hackathons, usually intense IT development sessions, are an increasing popular way for spurring innovation.
If you're struggling with paper documentation, JotNot provides the answer.
This CMO struggle is about marketing's response to complexity; too often, marketing is responding to complexity with complicatedness.
2012 Direct Marketing News 40 Under 40 award winner Sumant Yerramilly reaches out to consumers who prefer a splash of culture in their coffee.
The new world of digital marketing calls for a workforce with digital skills and the cred to back them up. That's why there's the M-School.
Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.
3 ways senior marketers can get the experience they need to advance their careers in a digital marketing world.
Some quick info hits to keep you up-to-date, including the number of companies that have a chief marketing technologist.
Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.
Big Data is exciting because it has the potential to deliver insights that can transform your marketing—but determining what to actually do with that data is another matter.
Integrated marketing doesn't just happen. It's powered by entrepreneur-minded folks humming away behind-the-scenes to make the whole thing go.
Machine-generated data is transforming the ad tech world. Can your analytics tools keep up?
Digital marketing decision makers list analytics tools and technologies as top priorities.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.