Technology

Case Study: Video Marketing Playbook

Case Study: Video Marketing Playbook

Learn about the essential technologies for video marketing, how video fits within your overall technology stack, and best practices to drive real results.

Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns.

Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns.

To gain the attention of increasingly empowered and less trusting customers your campaigns need to be more sophisticated than ever. Join guest speaker Jason McNellis from Forrester Research, Inc. as he discusses "Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns." Jason will outline the technology and analytics that marketers need to dramatically increase marketing performance. Jason will be joined by George Corugedo, CTO of RedPoint Global, who will discuss how to implement these technologies and analytics for maximum effect.

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing Standards

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In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Are CMOs the New Mr. Robotos? [Infographic]

Are CMOs the New Mr. Robotos? [Infographic]

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Marketers now dedicate a quarter of their budgets to IT spending.

2014: The Year of Transition for Marketers

2014: The Year of Transition for Marketers

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Why this is the year—and era—of change in the field of marketing.

In the Age of Social, Marketing Belongs to the Masses

In the Age of Social, Marketing Belongs to the Masses

CMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.

The Secret to Finding Your Underwater Dog

The Secret to Finding Your Underwater Dog

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Why marketers should focus on meaningful moments rather than the overall customer journey.

App of the Week: Adobe Connect Mobile

App of the Week: Adobe Connect Mobile

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The app lets users host or join online meetings via smart phones or tablets.

Healthcare Needs a Marketing Transformation

Healthcare Needs a Marketing Transformation

Why savvy healthcare marketing is just what the doctor ordered.

Consumers Are Driving Marketers to Drink—and Innovate

Consumers Are Driving Marketers to Drink—and Innovate

It may seem like it's yours, but it's not. It has a life of its own and you work for it—not the other way around. I'm talking about your brand.

Applying Anna Karenina to Customer Engagement

Applying Anna Karenina to Customer Engagement

Getting customer engagement right involves lining up all your ducks right—a so-called "perfect storm" of contributing factors.

4 Things Every CMO Should Do Before Approaching IT About Big Data

4 Things Every CMO Should Do Before Approaching IT About Big Data

Marketing owns Big Data and can run projects without IT. (Wrong.) IT owns Big Data and is slow to deliver it to marketing. (Also wrong.)

Why CMOs Need to Befriend CIOs

Why CMOs Need to Befriend CIOs

Innovation is more likely to happen when marketing and IT collaborate.

And the Winner Isn't... Confessions of a Cord Cutter

And the Winner Isn't... Confessions of a Cord Cutter

ABC's livestream debacle did worse than turn me off one time—now, I'm not likely to tune in next year. And neither is the Internet Generation.

The Mechanics of Marketing at GE

The Mechanics of Marketing at GE

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Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.

4 Elements of Extraordinary Storytelling

4 Elements of Extraordinary Storytelling

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Telling stories through data can be challenging, especially when it involves making intricate and complex concepts easily understandable.

Infographic: CIO/CMOjo

Infographic: CIO/CMOjo

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When it comes to CIO/CMO collaboration, the question is not "if," but "how."

When Big Data and Small Data Work Together

When Big Data and Small Data Work Together

In the search for insight, how relevant is the "size" of the data?

Computers Like Data, People Like Answers

Computers Like Data, People Like Answers

Want to get more ROI from your Big Data initiative? Provide useful insights. Thinking small gets us closer to the problem.

Quantum Computing? Fuggedaboudit.

Quantum Computing? Fuggedaboudit.

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As computing machines go, the D-Wave Two makes the Mac Pro look like an abacus. But look, don't touch, you Big Data crunchers. It's too much machine for marketers.

Straight-Talk Marketing Rules

Straight-Talk Marketing Rules

A 30-year tech-industry veteran and longtime marketing executive, Rackspace Hosting CMO Rick Jackson believes in clarity above all.

Even Executives Need to Get Their Learn On

Even Executives Need to Get Their Learn On

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Take your head out of the sand. The digital future is happening today. But don't worry. It'll all be OK.

Calendars.com's Big Resolution? Breaking Down Big Data

Calendars.com's Big Resolution? Breaking Down Big Data

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The calendar etailer launched new technology two weeks before Black Friday to drive insights from its online data.

Marketing Chatter: January 2014

Marketing Chatter: January 2014

Observations from around the Twitter-sphere.

4 Common Sense Tips for Marketers

4 Common Sense Tips for Marketers

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It's easy for marketers to get entangled in Big Data, technology, and complicated algorithms. Here are four tips every marketer needs to follow to keep it simple.

News Byte: Good Old Toys Are Tops Among Kids

News Byte: Good Old Toys Are Tops Among Kids

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Play kitchens merited 68% more searches than Xboxes, says a British study.

Workflow Automation Is Cool Again—Marketing Gets Serious

Workflow Automation Is Cool Again—Marketing Gets Serious

These days, workflow automation—whether driven by the rapid advancement of technology or simple business economics—is essential for virtually any business or company.

Forrester's Three-Step Recipe for CMO, CIO Alignment

Forrester's Three-Step Recipe for CMO, CIO Alignment

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Marketing and IT need to ditch the every-man-for-himself strategy and work together.

Dear Google, Because I Love You, I Have to Hate You

Dear Google, Because I Love You, I Have to Hate You

Google is planning to scrap iGoogle in November. Getting rid of iGoogle is a lazy cop out. If clean design is your new corporate initiative, then make iGoogle cleaner.

Video: An Inside View on B2B Tech

Video: An Inside View on B2B Tech

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Brad Wamsley, managing director of the telecom and B2B practice at Harte-Hanks, dives deep with Direct Marketing News on how B2B marketers can tap into marketing technology to improve their performance.

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