Marketers now dedicate a quarter of their budgets to IT spending.
Why this is the year—and era—of change in the field of marketing.
CMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.
Why marketers should focus on meaningful moments rather than the overall customer journey.
The app lets users host or join online meetings via smart phones or tablets.
Why savvy healthcare marketing is just what the doctor ordered.
It may seem like it's yours, but it's not. It has a life of its own and you work for it—not the other way around. I'm talking about your brand.
Getting customer engagement right involves lining up all your ducks right—a so-called "perfect storm" of contributing factors.
Marketing owns Big Data and can run projects without IT. (Wrong.) IT owns Big Data and is slow to deliver it to marketing. (Also wrong.)
Innovation is more likely to happen when marketing and IT collaborate.
ABC's livestream debacle did worse than turn me off one time—now, I'm not likely to tune in next year. And neither is the Internet Generation.
Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.
Telling stories through data can be challenging, especially when it involves making intricate and complex concepts easily understandable.
When it comes to CIO/CMO collaboration, the question is not "if," but "how."
In the search for insight, how relevant is the "size" of the data?
Want to get more ROI from your Big Data initiative? Provide useful insights. Thinking small gets us closer to the problem.
As computing machines go, the D-Wave Two makes the Mac Pro look like an abacus. But look, don't touch, you Big Data crunchers. It's too much machine for marketers.
A 30-year tech-industry veteran and longtime marketing executive, Rackspace Hosting CMO Rick Jackson believes in clarity above all.
Take your head out of the sand. The digital future is happening today. But don't worry. It'll all be OK.
The calendar etailer launched new technology two weeks before Black Friday to drive insights from its online data.
Observations from around the Twitter-sphere.
It's easy for marketers to get entangled in Big Data, technology, and complicated algorithms. Here are four tips every marketer needs to follow to keep it simple.
Play kitchens merited 68% more searches than Xboxes, says a British study.
These days, workflow automation—whether driven by the rapid advancement of technology or simple business economics—is essential for virtually any business or company.
Marketing and IT need to ditch the every-man-for-himself strategy and work together.
Google is planning to scrap iGoogle in November. Getting rid of iGoogle is a lazy cop out. If clean design is your new corporate initiative, then make iGoogle cleaner.
Brad Wamsley, managing director of the telecom and B2B practice at Harte-Hanks, dives deep with Direct Marketing News on how B2B marketers can tap into marketing technology to improve their performance.
To paraphrase The Incredibles: Once everyone's innovative, no one is. Innovation isn't a thing; it's a way of thinking.
Video: Data isn't going away and CMOs need to learn to take a more holistic approach to data-driven marketing, says Lisa Arthur, CMO of Teradata.
Decision-making by committee gets you nowhere. You might not be drowning, but you're treading water—and that won't help you bottom line.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.