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 Technology

Facebook expected to file for IPO today

February 01, 2012

Facebook is widely expected to file a prospectus with the Securities and Exchange Commission (SEC) after the markets close on Feb. 1, the first step in going public, according to multiple reports that cite sources familiar with the matter.
 

Dell's transformation

February 01, 2012

Dell strives to better target its customers and market its brand.
 

Smartphone app unlocks interactive music content

February 01, 2012

To kick off the weeklong CMJ Music Marathon & Film Festival in New York City last October, Cantora Labs, a tech startup incubator and offshoot of label Cantora Records, hosted a two-day party to display its music technology offerings, including the SmartLounge app.
 

NRF Big Show: Ralph Lauren EVP on marketing luxury goods online

January 17, 2012

Retailer Ralph Lauren "blends merchandising and entertainment" to tell the story that surrounds its products, a tactic essential to keeping an iconic brand relevant in the technologically developing retail world, said David Lauren, Ralph Lauren's EVP of advertising, marketing and corporate communications, at the National Retail Federation's (NRF) 101st Big Show on Jan. 17.
 

Sext education direct to your phone

January 04, 2012

The power of mobile and the ubiquity of the Internet are being harnessed by a variety of health organizations to give kids the skinny on sex.
 

Malcolm Gladwell: It's better to innovate than invent

October 12, 2011

Rather than being the first to create or engage a technology, often it is more advantageous to be third in line and capitalize on predecessors' successes and failures, said The New York Times best-selling author Malcolm Gladwell on Oct. 12 during digital agency SapientNitro's "Idea Engineer Exchange" in New York.
 

Thank you, Steve: Late Apple founder opened the digital door for marketing

October 06, 2011

Steve Jobs gave the world much more than a series of new and ever-shinier toys. In eulogies written by major news outlets, on blogs and in bite-sized Tweets, a common theme quickly emerged: "Steve Jobs changed ________." A lot of things can complete that sentence. Advertising is one.
 

Technology will continue to dictate marketer mission, say top CMOs

October 03, 2011

Whether by way of analytics or social connections with consumers and partners, technology will continue to dictate the missions of brands and the role of the CMO, marketing chiefs of some of the best-known corporations told Advertising Week attendees in New York on Oct. 3.
 

Steve Jobs' resignation: Will it change the way consumers see Apple?

August 25, 2011

Steve Jobs is a marketing genius. This is a fact. Some would say his greatest success is illustrated by consumer behavior leading up to and following launches of new Apple products.
 

Google to acquire Motorola Mobility for $12.5B

August 15, 2011

Google has agreed to acquire mobile device manufacturer Motorola Mobility for $12.5 billion. The acquisition is expected to close early next year.
 

Google cloud is rolling in

May 12, 2011

Google followed up the launch of its Music Beta storage platform earlier in the week with the debut of its Chromebook laptop yesterday. Both announcements came at Google's I/O Developer Conference.
 

Better SEO Through Design

Rand Kramer, VP of design, Siteworx May 06, 2011

In recent years the heavy emphasis on Web standards has enabled designers to develop more creative, engaging interface designs without compromising SEO goals.
 

Datran Media acquires social news site Allvoices

May 05, 2011

Digital marketing services firm Datran Media has acquired social news site Allvoices, it said May 4. The deal will let Datran license the site's proprietary crowd-sourcing technology to its clients, said Patrick Vogt, chairman and CEO of Datran.
 

Solid search functionality 
begins with your own site

May 01, 2011

While many search marketers pay close attention to both the major and minor tweaks search engines roll out, their own site search is sometimes neglected.
 

Tracked by your mobile

April 22, 2011

Apple is storing a detailed - unencrypted - summary of where its iPhone and iPads travel, according to a study released this week.
 

Homlish named HP CMO

April 19, 2011

Hewlett-Packard Development Co. (HP) named Martin Homlish EVP and CMO on April 19. He will begin work at the Palo Alto, Calif.-based company on June 1, reporting directly to CEO Leo Apotheker. He will join HP after more than 10 years at German software company SAP, where he and Apotheker previously served as CMO and CEO, respectively.
 

Hogan resigns as HP enterprise sales and marketing EVP

April 19, 2011

Thomas Hogan has resigned as EVP of enterprise business sales and marketing at Hewlett-Packard Development Co. (HP), the technology services provider said April 18. He will continue to work at Palo Alto, Calif.-based HP until May 31.
 

NFC: White whale or silver bullet?

April 18, 2011

I have this white whale story, a piece I'm looking to write but currently lacks source material. It's about near-field communication (NFC). Much of the buzz surrounding the touch-to-transfer technology centers on mobile payments. I'm sure that will be a big deal, but my reaction is more "eh." The game-changer will be its marketing capabilities.
 

Naked Communications partner: Drive consumer action to raise awareness

April 13, 2011

Agencies should create campaigns for clients that drive consumer communication to increase brand awareness, said Carla Serrano, partner at consulting company Naked Communications, during the Mirren New Business Conference's April 13 keynote.
 

Apple reportedly the latest tech company to lose top marketing talent

March 31, 2011

Some top technology sector marketers are giving the revolving door quite a spin. Allison Johnson, Apple's VP of worldwide marketing communications and a direct report to CEO Steve Jobs, will leave the company soon, The Wall Street Journal's All Things Digital website reported today.
 

SXSW round-up

Nikolas Badminton, director of digital strategy, Tribal DDB Canada March 22, 2011

Here are three key insights from the SXSW Interactive festival, during which 25,000 attendees descend on the Austin, TX, and attend workshops, seminars and keynote speeches to find out the latest and greatest developments in Interactive.
 

Brands turn to in-the-cloud CRM services for better collaboration and timely data

Alex Palmer March 01, 2011

Technology companies, including Microsoft, HP and IBM, have unveiled plans in recent weeks to launch or expand in-the-cloud CRM services, reflecting the growing demand from marketers for more collaborative and timely data about clients and prospects.
 

Dell revenue up 5% in fiscal Q4, 16% for full year

February 16, 2011

Dell reported fiscal fourth-quarter 2011 revenue of $15.7 billion, a 5% increase compared with the previous fiscal Q4. For its full fiscal year, the Round Rock, TX-based company saw revenue of $61.5 billion, a 16% year-over-year increase. The technology company generated $927 million in net income in fiscal Q4, a 177% increase compared with the same period of last fiscal year.
 

What we can learn from 2010 technology trends

Larissa Hayden, engagement planner, Tribal DDB February 01, 2011

If 2010 was the year of the individual technological explosion, when everyone was leaping toward the latest emerging technology, 2011 will be the year when we look before we leap and land in just the right spot.
 

Eloqua creates new social media jobs

February 01, 2011

Eloqua, a Washington, DC-based marketing software company,credits its marketing team for driving a large portion of this growth, including sourcing 60% of new business in 2010.
 

IBM's virtual event drives lead generation in a period of diminutive travel budgets

Vicki Powers February 01, 2011

Imagine circulating in a virtual environment online with business executives from around the world. Your virtual briefcase is filled with presentations, documents and business cards and you're mingling with exhibitor booth representatives in a virtual showroom.
 

The end of an era

Caleb Kramer, engagement planner, MobileBehavior January 18, 2011

"The end of an era," a colleague of mine tweeted during the recent CES conference. Amidst the promises for 2011, one thing was made clear: desktop computing is giving way to new forms of digital interactivity.
 

Ziff Davis acquires LogicBuy.com

January 04, 2011

Technology media company Ziff Davis acquired LogicBuy.com, a provider of online coupons and deals, on January 4.
 

Retailers poised to launch major e-commerce upgrades

Ben Comer January 01, 2011

Clothing retailers are launching major e-commerce initiatives this quarter, taking advantage of improved consumer spending and more comfort among consumers with online shopping.
 

QR codes: Are they worth the investment?

Susan Kelly and Frank O’Brien January 01, 2011

Susan Kelly, VP at Xerox, and Frank O'Brien, founder of Conversation, debate the pros and cons of quick response codes