Technology

Infographic: CMOs and CIOs Fight for Customer Centricity

Infographic: CMOs and CIOs Fight for Customer Centricity By By

Marketing and IT come together to fight for customer-centric initiatives.

Don't Sweat Tech (Well, Sweat It a Little)

Don't Sweat Tech (Well, Sweat It a Little) By

Consumers—they want what they want and they want it now. So do colicky babies.

Marketing&Tech Partnership Summit: Want To Go For Free?

Marketing&Tech Partnership Summit: Want To Go For Free?

Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA.

A Direct Response to Engagement

A Direct Response to Engagement

Our world of direct response has changed; it's no longer just about generating an immediate response from consumers.

Marketing's Constant Evolution

Marketing's Constant Evolution By

As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.

ReviMedia Video Series, Part 3: Timeless Lead Gen Tips

ReviMedia Video Series, Part 3: Timeless Lead Gen Tips By

Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff.

The New Power Couple

The New Power Couple By

The darlings in business today are the CMO and CIO. Only when they partner well will marketing insight truly come to light.

Q&A: Kim Ann King, CMO, SiteSpect

Q&A: Kim Ann King, CMO, SiteSpect By

Officially, Kim Ann King is the CMO of Web optimization company SiteSpect, but King's really more like the "CMTO" due to her marketing-technology infused skill set.

Marketing's Symbiotic Relationships

Marketing's Symbiotic Relationships By

Marketing's relationships with sales and customer service are still essential, but there's a new power couple getting everyone's attention: marketing and IT.

Back to the Future: 'Old-School' Technologies Drive Innovation

Back to the Future: 'Old-School' Technologies Drive Innovation

To stay technologically competitive, the issue is not just adopting the newest tools, but integrating them with existing systems.

National Postal Forum: Four Challenges for Direct Mail Marketers

National Postal Forum: Four Challenges for Direct Mail Marketers By

There are four key challenges marketers must "embrace" to ensure the effectiveness of direct mail in a multichannel world.

Nokia: The Once and Future(?) King

Nokia: The Once and Future(?) King By

The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature.

A Recipe for Sustainable Lead Generation

A Recipe for Sustainable Lead Generation

Six ways marketers can improve and sustain lead quality over the long term.

Video: Lisa Joy Rosner, CMO, NetBase

Video: Lisa Joy Rosner, CMO, NetBase

"Marketing marketing to marketing." It's a little bit magic and a little bit logic—but its 100% about helping marketing professionals do their jobs better.

Word to the Wise: Omnichannel

Word to the Wise: Omnichannel

Perhaps multichannel was too straightforward and cross-channel was too boring for retailers and the technology companies that serve them.

Should Agencies Build Tech?

Should Agencies Build Tech? By

In the ongoing search for a competitive edge, agencies are developing in-house solutions to avoid reliance on technology vendors and improve communication.

Thinking Differently About Data

Thinking Differently About Data

Big Data is just data. In our experience, however, it does require a new way of thinking because of the possibilities it offers to marketers.

Does Your Marketing Team Have a Sandbox?

Does Your Marketing Team Have a Sandbox?

Adopting a sandbox for your website will offset many of the risks and costs associated with change—but most marketing teams don't have a serious one in place.

Sharks, Trains, CMOs, and CIOs

Sharks, Trains, CMOs, and CIOs

The friction between marketing and IT has been simmering for some time—and several factors are nudging this tension toward full-blown discord.

Marketing and the Interboom

Marketing and the Interboom

In lean economic times marketing can harness technology to streamline costs and improve results.

Navigating the Murky Boundaries of Privacy

Navigating the Murky Boundaries of Privacy

Marketers using customer data to improve performance must balance customers' expectation of privacy with their preference for relevant communications.

Infographic: Marketers' 2013 Wish List

Infographic: Marketers' 2013 Wish List By By

What would marketers like more (or less) of in 2013? Direct Marketing News asked readers to share their wish list for the New Year.

What sets apart today's most progressive marketing agencies

What sets apart today's most progressive marketing agencies

Content, a customer-focused strategy, and comprehensive analytics are the assets forward-thinking agencies use to help their clients succeed.

Is the U.S. patent system broken?

Is the U.S. patent system broken?

The patent system needs to be updated and the bickering between manufacturers results in inferior products, hurting consumers and marketers.

Increase relevancy by thinking responsively

Increase relevancy by thinking responsively

Responsive email design takes the idea of "the right message at the right time" to the next level by delivering the right "experience" to their audience.

Big Blue's "smart" marketing approach

Big Blue's "smart" marketing approach By

A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there.

Big Data presents big opportunities for marketers in 2013

Big Data presents big opportunities for marketers in 2013

Marketing will continue to drive momentum for Big Data analytics and the business gains possible from deep customer insight.

Think all your marketing automation problems are solved with the right technology? Think again

Think all your marketing automation problems are solved with the right technology? Think again

How a people-driven technology approach helps companies avoid five marketing automation pitfalls.

Social CRM on a budget

Social CRM on a budget By

Direct marketers at companies large and small can look forward to a wealth of affordable CRM solutions, a report says.

Jaguar Land Rover aims to increase customer retention

Jaguar Land Rover aims to increase customer retention

Jaguar Land Rover is leveraging cutting-edge technologies to retain customers in an after-sales environment.

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Liking Social Data

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Everyday Email Essentials

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