May 17, 2013
Marketing and IT come together to fight for customer-centric initiatives.
May 14, 2013
Consumers—they want what they want and they want it now. So do colicky babies.
May 02, 2013
Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA.
May 01, 2013
Our world of direct response has changed; it's no longer just about generating an immediate response from consumers.
May 01, 2013
As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.
April 25, 2013
Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff.
April 01, 2013
The darlings in business today are the CMO and CIO. Only when they partner well will marketing insight truly come to light.
April 01, 2013
Officially, Kim Ann King is the CMO of Web optimization company SiteSpect, but King's really more like the "CMTO" due to her marketing-technology infused skill set.
April 01, 2013
Marketing's relationships with sales and customer service are still essential, but there's a new power couple getting everyone's attention: marketing and IT.
March 19, 2013
To stay technologically competitive, the issue is not just adopting the newest tools, but integrating them with existing systems.
March 18, 2013
There are four key challenges marketers must "embrace" to ensure the effectiveness of direct mail in a multichannel world.
March 01, 2013
The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature.
February 21, 2013
Six ways marketers can improve and sustain lead quality over the long term.
February 13, 2013
"Marketing marketing to marketing." It's a little bit magic and a little bit logic—but its 100% about helping marketing professionals do their jobs better.
February 01, 2013
Perhaps multichannel was too straightforward and cross-channel was too boring for retailers and the technology companies that serve them.
February 01, 2013
In the ongoing search for a competitive edge, agencies are developing in-house solutions to avoid reliance on technology vendors and improve communication.
February 01, 2013
Big Data is just data. In our experience, however, it does require a new way of thinking because of the possibilities it offers to marketers.
January 25, 2013
Adopting a sandbox for your website will offset many of the risks and costs associated with change—but most marketing teams don't have a serious one in place.
January 07, 2013
The friction between marketing and IT has been simmering for some time—and several factors are nudging this tension toward full-blown discord.
January 07, 2013
In lean economic times marketing can harness technology to streamline costs and improve results.
January 01, 2013
Marketers using customer data to improve performance must balance customers' expectation of privacy with their preference for relevant communications.
January 01, 2013
What would marketers like more (or less) of in 2013? Direct Marketing News asked readers to share their wish list for the New Year.
December 05, 2012
Content, a customer-focused strategy, and comprehensive analytics are the assets forward-thinking agencies use to help their clients succeed.
December 01, 2012
The patent system needs to be updated and the bickering between manufacturers results in inferior products, hurting consumers and marketers.
December 01, 2012
Responsive email design takes the idea of "the right message at the right time" to the next level by delivering the right "experience" to their audience.
December 01, 2012
A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there.
November 27, 2012
Marketing will continue to drive momentum for Big Data analytics and the business gains possible from deep customer insight.
November 14, 2012
How a people-driven technology approach helps companies avoid five marketing automation pitfalls.
November 07, 2012
Direct marketers at companies large and small can look forward to a wealth of affordable CRM solutions, a report says.
October 01, 2012
Jaguar Land Rover is leveraging cutting-edge technologies to retain customers in an after-sales environment.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
