Marketing and IT come together to fight for customer-centric initiatives.
Consumers—they want what they want and they want it now. So do colicky babies.
Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA.
Our world of direct response has changed; it's no longer just about generating an immediate response from consumers.
As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.
Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff.
The darlings in business today are the CMO and CIO. Only when they partner well will marketing insight truly come to light.
Officially, Kim Ann King is the CMO of Web optimization company SiteSpect, but King's really more like the "CMTO" due to her marketing-technology infused skill set.
Marketing's relationships with sales and customer service are still essential, but there's a new power couple getting everyone's attention: marketing and IT.
To stay technologically competitive, the issue is not just adopting the newest tools, but integrating them with existing systems.
There are four key challenges marketers must "embrace" to ensure the effectiveness of direct mail in a multichannel world.
The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature.
Six ways marketers can improve and sustain lead quality over the long term.
"Marketing marketing to marketing." It's a little bit magic and a little bit logic—but its 100% about helping marketing professionals do their jobs better.
Perhaps multichannel was too straightforward and cross-channel was too boring for retailers and the technology companies that serve them.
In the ongoing search for a competitive edge, agencies are developing in-house solutions to avoid reliance on technology vendors and improve communication.
Big Data is just data. In our experience, however, it does require a new way of thinking because of the possibilities it offers to marketers.
Adopting a sandbox for your website will offset many of the risks and costs associated with change—but most marketing teams don't have a serious one in place.
The friction between marketing and IT has been simmering for some time—and several factors are nudging this tension toward full-blown discord.
In lean economic times marketing can harness technology to streamline costs and improve results.
Marketers using customer data to improve performance must balance customers' expectation of privacy with their preference for relevant communications.
What would marketers like more (or less) of in 2013? Direct Marketing News asked readers to share their wish list for the New Year.
Content, a customer-focused strategy, and comprehensive analytics are the assets forward-thinking agencies use to help their clients succeed.
The patent system needs to be updated and the bickering between manufacturers results in inferior products, hurting consumers and marketers.
Responsive email design takes the idea of "the right message at the right time" to the next level by delivering the right "experience" to their audience.
A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there.
Marketing will continue to drive momentum for Big Data analytics and the business gains possible from deep customer insight.
How a people-driven technology approach helps companies avoid five marketing automation pitfalls.
Direct marketers at companies large and small can look forward to a wealth of affordable CRM solutions, a report says.
Jaguar Land Rover is leveraging cutting-edge technologies to retain customers in an after-sales environment.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.