The platform aims to allow advertisers to take direct control of automated ad buying for search, display, and social media across ad exchanges and media networks from partners.
A survey shows that today's retailers have a golden opportunity to better understand consumers—though they should proceed with caution.
Marketers, be aware: 89% of adults check their smartphones at least several times per day.
Innovation takes more than just technology; it takes people.
The technology is there, but brands need consumer trust, and adoption, for mobile payment apps and drones to become realities.
Marketers are wasting time managing multiple vendors that could be better spent on strategy, a study suggests.
Mayur Gupta dishes on why customers are the key to marketing and tech innovation.
Learn about the essential technologies for video marketing, how video fits within your overall technology stack, and best practices to drive real results.
Two key metrics help the online auto insurance agency separate the good leads from the bad.
To gain the attention of increasingly empowered and less trusting customers your campaigns need to be more sophisticated than ever. Join guest speaker Jason McNellis from Forrester Research, Inc. as he discusses "Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns." Jason will outline the technology and analytics that marketers need to dramatically increase marketing performance. Jason will be joined by George Corugedo, CTO of RedPoint Global, who will discuss how to implement these technologies and analytics for maximum effect.
In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.
Marketers now dedicate a quarter of their budgets to IT spending.
Why this is the year—and era—of change in the field of marketing.
CMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.
Why marketers should focus on meaningful moments rather than the overall customer journey.
The app lets users host or join online meetings via smart phones or tablets.
Why savvy healthcare marketing is just what the doctor ordered.
It may seem like it's yours, but it's not. It has a life of its own and you work for it—not the other way around. I'm talking about your brand.
Getting customer engagement right involves lining up all your ducks right—a so-called "perfect storm" of contributing factors.
Marketing owns Big Data and can run projects without IT. (Wrong.) IT owns Big Data and is slow to deliver it to marketing. (Also wrong.)
Innovation is more likely to happen when marketing and IT collaborate.
ABC's livestream debacle did worse than turn me off one time—now, I'm not likely to tune in next year. And neither is the Internet Generation.
Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.
Telling stories through data can be challenging, especially when it involves making intricate and complex concepts easily understandable.
When it comes to CIO/CMO collaboration, the question is not "if," but "how."
In the search for insight, how relevant is the "size" of the data?
Want to get more ROI from your Big Data initiative? Provide useful insights. Thinking small gets us closer to the problem.
As computing machines go, the D-Wave Two makes the Mac Pro look like an abacus. But look, don't touch, you Big Data crunchers. It's too much machine for marketers.
A 30-year tech-industry veteran and longtime marketing executive, Rackspace Hosting CMO Rick Jackson believes in clarity above all.
Take your head out of the sand. The digital future is happening today. But don't worry. It'll all be OK.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...