Technology

4 Things Every CMO Should Do Before Approaching IT About Big Data

4 Things Every CMO Should Do Before Approaching IT About Big Data

Marketing owns Big Data and can run projects without IT. (Wrong.) IT owns Big Data and is slow to deliver it to marketing. (Also wrong.)

Why CMOs Need to Befriend CIOs

Why CMOs Need to Befriend CIOs

Innovation is more likely to happen when marketing and IT collaborate.

And the Winner Isn't... Confessions of a Cord Cutter

And the Winner Isn't... Confessions of a Cord Cutter

ABC's livestream debacle did worse than turn me off one time—now, I'm not likely to tune in next year. And neither is the Internet Generation.

The Mechanics of Marketing at GE

The Mechanics of Marketing at GE

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Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.

4 Elements of Extraordinary Storytelling

4 Elements of Extraordinary Storytelling

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Telling stories through data can be challenging, especially when it involves making intricate and complex concepts easily understandable.

Infographic: CIO/CMOjo

Infographic: CIO/CMOjo

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When it comes to CIO/CMO collaboration, the question is not "if," but "how."

When Big Data and Small Data Work Together

When Big Data and Small Data Work Together

In the search for insight, how relevant is the "size" of the data?

Computers Like Data, People Like Answers

Computers Like Data, People Like Answers

Want to get more ROI from your Big Data initiative? Provide useful insights. Thinking small gets us closer to the problem.

Quantum Computing? Fuggedaboudit.

Quantum Computing? Fuggedaboudit.

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As computing machines go, the D-Wave Two makes the Mac Pro look like an abacus. But look, don't touch, you Big Data crunchers. It's too much machine for marketers.

Straight-Talk Marketing Rules

Straight-Talk Marketing Rules

A 30-year tech-industry veteran and longtime marketing executive, Rackspace Hosting CMO Rick Jackson believes in clarity above all.

Even Executives Need to Get Their Learn On

Even Executives Need to Get Their Learn On

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Take your head out of the sand. The digital future is happening today. But don't worry. It'll all be OK.

Calendars.com's Big Resolution? Breaking Down Big Data

Calendars.com's Big Resolution? Breaking Down Big Data

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The calendar etailer launched new technology two weeks before Black Friday to drive insights from its online data.

Marketing Chatter: January 2014

Marketing Chatter: January 2014

Observations from around the Twitter-sphere.

4 Common Sense Tips for Marketers

4 Common Sense Tips for Marketers

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It's easy for marketers to get entangled in Big Data, technology, and complicated algorithms. Here are four tips every marketer needs to follow to keep it simple.

News Byte: Good Old Toys Are Tops Among Kids

News Byte: Good Old Toys Are Tops Among Kids

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Play kitchens merited 68% more searches than Xboxes, says a British study.

Workflow Automation Is Cool Again—Marketing Gets Serious

Workflow Automation Is Cool Again—Marketing Gets Serious

These days, workflow automation—whether driven by the rapid advancement of technology or simple business economics—is essential for virtually any business or company.

Forrester's Three-Step Recipe for CMO, CIO Alignment

Forrester's Three-Step Recipe for CMO, CIO Alignment

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Marketing and IT need to ditch the every-man-for-himself strategy and work together.

Dear Google, Because I Love You, I Have to Hate You

Dear Google, Because I Love You, I Have to Hate You

Google is planning to scrap iGoogle in November. Getting rid of iGoogle is a lazy cop out. If clean design is your new corporate initiative, then make iGoogle cleaner.

Video: An Inside View on B2B Tech

Video: An Inside View on B2B Tech

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Brad Wamsley, managing director of the telecom and B2B practice at Harte-Hanks, dives deep with Direct Marketing News on how B2B marketers can tap into marketing technology to improve their performance.

The Innovation Dilemma

The Innovation Dilemma

To paraphrase The Incredibles: Once everyone's innovative, no one is. Innovation isn't a thing; it's a way of thinking.

Live from DMA2013: It's All About Data-Driven Marketing

Live from DMA2013: It's All About Data-Driven Marketing

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Video: Data isn't going away and CMOs need to learn to take a more holistic approach to data-driven marketing, says Lisa Arthur, CMO of Teradata.

Want to Win? Think 'By Constraint' Not 'By Committee'

Want to Win? Think 'By Constraint' Not 'By Committee'

Decision-making by committee gets you nowhere. You might not be drowning, but you're treading water—and that won't help you bottom line.

The Era of Personalization Drives the CMO

The Era of Personalization Drives the CMO

The CMO role is becoming more complicated as customer expectations rise and marketing technologies proliferate.

Video: J. Hilburn's Customer Experience Pops

Video: J. Hilburn's Customer Experience Pops

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Direct Marketing News Editor-in-Chief Ginger Conlon talks to Veeral Rathod, cofounder of J. Hilburn, at the luxury menswear brand's new pop-store in NYC.

Email Gets (Personal) Intimate

Email Gets (Personal) Intimate

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Personalization in email is table stakes. Engagement is now the unmatched asset in the battle to retain customers.

Yes, You Can Personalize Brick-and-Mortar Marketing

Yes, You Can Personalize Brick-and-Mortar Marketing

Marketers can use technology to individualize the in-store experience.

The Fine Line of Automation in Social Media: Sincerity at Scale

The Fine Line of Automation in Social Media: Sincerity at Scale

With the right mix of technology and the personal touch, marketers can be more "social" with their social media efforts.

Q&A: Srividya Sridharan, Customer Insights Analyst, Forrester Research

Q&A: Srividya Sridharan, Customer Insights Analyst, Forrester Research

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When it comes to segmentation and marketers the news is bad and worse, according to Sri Sridharan, Forrester's chief expert on the subject.

Content Isn't King, After All

Content Isn't King, After All

Why good content reigns and how to start producing it.

News Byte: Erin Matts hired as CMO of Omnicom's Annalect

News Byte: Erin Matts hired as CMO of Omnicom's Annalect

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Erin Matts has been appointed CMO of Annalect, Omnicom Media Group's data driven marketing technology division.

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