Technology

Salesforce.com, Adobe partner for app-creation product

Mary Elizabeth Hurn October 26, 2009

Cloud computing firm Salesforce.com and Adobe have partnered to offer a joint data platform incorporating the Force.com platform and Adobe's Flash technology. This is the first time Salesforce.com has partnered with another company on a product. Financial terms of the deal were not disclosed.
 

Struggling publishers try customization

Chantal Todé October 12, 2009

A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue
 

Leave online cart abandonment behind

October 12, 2009

E-commerce retailers have long been frustrated with consumers' propensity to fill an online shopping cart, only to get cold feet at the checkout screen. Four experts offer potential solutions to this problem
 

Valpak opens up mobile local couponing with iPhone application

Dianna Dilworth October 12, 2009

Direct mail coupon veteran Valpak is bringing its brand of local offers to the iPhone, introducing an app as the company pushes to become more digital.
 

Intel launches live chat banner campaign aimed at IT community

Mary Elizabeth Hurn October 05, 2009

Intel launched a two-day online ad campaign on October 5, in which consumers can chat directly with the company's experts via banner ads on targeted Web sites. The effort targets IT decision makers and influencers. For two hours on both of the campaign's days, October 5 and 6, Intel experts are available to answer questions via live chat within an expandable banner ad.
 

I hear the past calling and I like it

Gary Scheiner, chief creative officer, Rosetta September 30, 2009

I'm sure you've seen the Topps baseball card demo where you can hold the card up to a web cam and a 3D image of Ryan Howard appears before your eyes like Princess Leia beaming out of R2D2.
 

Networks use online video to give consumers a taste of new programming

Cara Wood September 28, 2009

For NBC Universal, the explosion of online video has opened up creative opportunities to promote its on-air lineup.
 

New VDP platform from Advanced Image Direct integrates Salesforce

Chantal Todé September 25, 2009

Advanced Image Direct (AID) has patented Cloud2Mail, a variable data digital print platform that processes orders from the Web and prints four-color envelopes and letters simultaneously.
 

13 tips (A baker's dozen!) for successful e-commerce

September 14, 2009

Multichannel retailers must manage many moving levers in their e-commerce strategy. From getting customers to the online store to incorporating product reviews, the following tips will help you make the most of the channel
 

Sherwin-Williams drives iPhone app downloads with mobile ads

Dianna Dilworth September 14, 2009

For Sherwin-Williams, introducing an iPhone app was a natural extension of its online and in-store efforts.
 

IBM Rational software - Mr. Fong by Ogilvy

September 09, 2009

IBM turned to Ogilvy for a campaign supporting its Rational software technology, which allows software developers to work on projects collaboratively while in different locations.
 

SaaS isn't a softer sell

Cara Wood August 31, 2009

Marketers of software-as-a-service platforms bring consumer tactics to b-to-b when looking to highlight the advantages of their offerings
 

AP and NYT find marketers warm up to ads in iPhone news apps

Dianna Dilworth August 31, 2009

More companies are advertising on iPhone apps as the mini programs gain popularity. For publishers like The New York Times and the Associated Press, offering ad units within their iPhone news readers is a natural extension of digital inventory.
 

Conference Call: The Benefits Companies and Sage Software discuss CRM

Lauren Bell August 07, 2009

DMNews chats with The Benefit Companies and its CRM provider Sage Software about CRM. On the line is Larry Ritter, SVP of global product management and product marketing, Sage; Bill Sells, manager of IT, The Benefit Companies; and Justin Andaloro, marketing manager, The Benefit Companies.
 

Web analytics diversify and deepen

Lauren Bell July 27, 2009

In a crowded online retail market, Web analytics have become essential. But visitor counts alone aren't cutting it anymore for e-commerce firms looking to provide ultra-personalized shopping experiences.
 

Cloud data faces security scrutiny

Lauren Bell July 27, 2009

A recent hack of Twitter corporate data off of the Google cloud server, combined with increasing consumer wariness, has made security "in the cloud" a buzz-worthy issue this summer.
 

PayPal opens up platform to developers

Chantal Todé July 24, 2009

EBay company and alternative payment option PayPal has announced plans to open its platform to third-party developers, allowing them to embed the PayPal payment system into their applications and platforms. "Until now, developer innovation has been stifled by the barriers payment systems impose," said Scott Thompson, president of PayPal, in a statement.
 

FedEx bets on long-form Web video

Carol Krol July 24, 2009

FedEx Corp. last week launched an offbeat ad campaign with agency BBDO targeting small businesses, with online video as its centerpiece.
 

New products mark AAD relaunch

Chantal Todé July 13, 2009

The journey from satellite services
provider to Internet retailer of items for the home may sound unusual but, for the folks at AllAmericanDirect.com, it makes perfect sense.
 

Top mobile carriers speaking same language with latest MMA guidelines

Carol Krol July 01, 2009

The Mobile Marketing Association announced on July 1 it has released the latest version - its fourth - of its US Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services. MMA updates the guidelines twice a year.
 

StrongMail acquires PopularMedia to offer social networking services

Dianna Dilworth July 01, 2009

E-mail marketing services firm StrongMail Systems has acquired PopularMedia, a social media marketing company, for an undisclosed figure. Under the terms of the agreement, PopularMedia will come under the StrongMail brand and its social media tools will become part of the StrongMail suite of digital marketing offerings.
 

Internet marketers, Web publishers, privacy groups eye House BT hearings

Dianna Dilworth, Chantal Todé June 19, 2009

The battle over behavioral targeting legislation continued Thursday when members of the House Energy and Commerce Subcommittee on Communications, Technology, and the Internet met with the Commerce, Trade, and Consumer Protection Subcommittee.
 

Microsoft's click fraud suit applauded by Internet advertisers

Lynne Miller June 18, 2009

The impact of Microsoft's lawsuit against a trio suspected of carrying out a massive click fraud scam remains to be seen, but experts who follow online advertising welcomed the action and voiced hope that the case would deter people who routinely manipulate clicks on Web ads.
 

Inbox Insider: Reputation is key to deliverability

Dianna Dilworth June 16, 2009

Deliverability is a key issue for e-mail marketers. No matter how good your creative is or how relevant the content, if your e-mail does not get delivered, it might as well not exist.
 

Publishers Clearing House debuts mobile site for iPhone

Dianna Dilworth June 15, 2009

The Publishers Clearing House Online Network has launched a new mobile site for the iPhone and iPod Touch devices. The new mobile site, at www.pch.com/iphone, lets visitors enter the Publisher's Clearing House Sweepstakes once per day.
 

Engagement metrics evolve beyond CTR along with Web display ad technologies

Nathan Golia June 15, 2009

The New York Times ran an article on May 31 titled "Put ad on Web. Count clicks. Revise."
 

Land Rover by Wunderman

June 15, 2009

Land Rover tapped Wunderman to promote the launch of its 2010 model at the NY International Auto Show. Wunderman harnessed the real-time power of Twitter to extend the reach of the show to interested members of the Land Rover community not in attendance.
 

10 tips: Integrating multichannel data

Sharon Goldman June 15, 2009

In this tight economy, retailers are trying every way they can think of to reach out to customers: Web sites, catalogs, in-store promotions and even mobile messaging. Once all these channels get up and running, however, keeping track of customer data can get difficult. Here are 10 tips for integrating your multichannel data.
 

PostNet signs Epicor for CRM, loyalty growth

Lauren Bell June 12, 2009

PostNet International Franchise Corp., a global postal, copy, design and print service shop, has sign Epicor as its CRM provider. Epicor has been charged with helping PostNet develop a long-term CRM strategy, improving upon its previous in-house CRM work, which focused largely on point-of-sale efforts.
 

Apple unveils faster iPhone

Dianna Dilworth June 08, 2009

At Apple's Worldwide Developer's Conference today, the computer maker announced its latest update to the iPhone OS and a new handset model, the 3GS, which will make rich media easier to interact with and expanding the reach of consumer base. The price of the current 8 GB iPhone 3G, which will remain on the market, drops to $99, effective today with the announcement.
 

Latest News

Popular Topics
Agency Agency Of Record Analytics Banner Ads Blogging Campaigns Creative CRM And Database Data & Analytics Database Marketing & CRM Direct Mail & Postal Direct Response Television Display Advertising E-Commerce Email EMail Marketing Interactive Marketing Internet Marketing Lists Loyalty Programs Mobile Marketing Multichannel Retail & Ecommerce Search Engine Marketing Social Media Social Media Marketing