ID Media, the nation's largest direct and interactive media services firm, celebrates its fifth anniversary this month. The Interpublic Group of Companies Inc.-owned agency plans and buys media for clients like American Express, Johnson Johnson, HBO, L'Oreal Paris, Verizon and Nautilus from offices in New York, Chicago and Los Angeles. Lynn Fantom, chairman/CEO of ID Media, discusses trends shaping media, technology's increasing role in the process and her shop's unique selling proposition. She clearly believes television is not dead. DM News' Mickey Alam Khan interviewed.