Technology Changes Keep Companies Challenged

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Thought your article in the July 26 DM News -- iMarketing News Daily, "Big Brand Marketers Take Time, Care With New Initiatives," was a wonderful piece. As I was not up at ad:tech Chicago, it was great to read what's being talked about. And your article resonates with some challenges agencies face in search when engines make changes or a new technology/channel emerges that can enhance search campaigns. Your article helped keep the realities of corporate America in check.

Cindy Kerber Spellman, Marketing Manager, Outrider North America, St. Louis, MO, cindy.spellman@outrider.com

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