The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.
Keep your friends close—but merge with your enemies. That seems to be the thinking behind the news that Sprint is set to acquire rival T-Mobile for $32 billion.
Researchers say marketing in the future will be enabled by a vast network of data-collecting devices—a.k.a. the Internet of Things.
Marketers who hope to form personal relationships with their customers are texting in the wind. Digital consumers are all about business, and they certainly don't want to talk to you.
No matter which team takes home the World Cup trophy this year, one thing is clear: Latin America loves mobile and marketers love Latin America.
New research says that 18.5% of all marketing emails were opened on a tablet in Q1 2014. That's up more than 5% since just nine months ago.
If your marketing doesn't travel across consumers' screens—then you're missing an integral part of the customer journey.
New research from Forrester says that 71% of consumers don't take kindly to inconsistent cross-channel messaging. Marketers, get on the stick.
Only the most agile and dexterous marketers will survive the industry's tech convergence, according to an author.
Consider these factors when designing and delivering rich content and user experiences over mobile.
The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.
See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.
Content marketing for the classroom set. Net Texts aims to replace textbooks.
Some quick info hits to keep you up-to-date, including the percentage of companies that don't conduct any relationship marketing.
Heading to any parties at DMA 2013? If so, read on for some fascinating facts and stats from Gian Fulgoni, executive chairman of comScore, to impress your interlocutors over ribs and Old Style.
Marketers need to weave together consumer interactions for a holistic view of their customers.
Keeping up with consumers' multichannel, multidevice lifestyle is becoming increasingly challenging. Enter: data management platforms.
The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.
5 ways to cure the ills of email click and conversion drop-offs due to consumers' smartphone adoption.
Technology has become a part of us. Your device probably knows more about you than your close friend.
When it comes to email opens on a mobile device, iOS leaves Android's little green alien shaking its little green head.
Three approaches marketers must take to adapt to marketplace changes and ever-increasing expectations from customers and the C-suite alike.
As customers' demands increase, so must marketers' digital skill sets and budgets.
6 trends marketers should watch to ensure long-term success with their email marketing.
What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest of their customers right now.
The Internet of things—what Forrester refers to as "smart body, smart world"—is not coming soon. It's basically here. But just remember to be useful, not creepy.
Consumers are experiencing a "mobile mind shift"—and according to Forrester Research, brands that don't offer mobile utility will be left eating their competitors' dust.
If a brand can't deliver immediate desired digital experiences, consumers are, like, totally outie.
As a nation obsessed with imparting big, bold monikers on everything, can we not do better than Generation Z for today's teens and tweens?
Capitalizing on mobile momentum to improve the customer experience in 2013.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.