Technology Adoption

Agility, the Crucible of Modern Marketing?

Agility, the Crucible of Modern Marketing?

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Only the most agile and dexterous marketers will survive the industry's tech convergence, according to an author.

Mobile Is About Consumers, Content, Creative and Connectedness

Mobile Is About Consumers, Content, Creative and Connectedness

Consider these factors when designing and delivering rich content and user experiences over mobile.

T-Mobile Reconnects With Customers

T-Mobile Reconnects With Customers

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The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.

Marketing Chatter: December 2013

Marketing Chatter: December 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.

Class, Please Open Your iPads to Page 37

Class, Please Open Your iPads to Page 37

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Content marketing for the classroom set. Net Texts aims to replace textbooks.

Fast Facts: November 2013

Fast Facts: November 2013

Some quick info hits to keep you up-to-date, including the percentage of companies that don't conduct any relationship marketing.

DMA2013 Nutshell: The Digital World

DMA2013 Nutshell: The Digital World

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Heading to any parties at DMA 2013? If so, read on for some fascinating facts and stats from Gian Fulgoni, executive chairman of comScore, to impress your interlocutors over ribs and Old Style.

Infographic: Don't Get Caught in Consumers' Web of Data

Infographic: Don't Get Caught in Consumers' Web of Data

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Marketers need to weave together consumer interactions for a holistic view of their customers.

The DL on DMPs

The DL on DMPs

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Keeping up with consumers' multichannel, multidevice lifestyle is becoming increasingly challenging. Enter: data management platforms.

Future Shock

Future Shock

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The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.

An Ounce of Prevention for Mobile Marketing Sickness

An Ounce of Prevention for Mobile Marketing Sickness

5 ways to cure the ills of email click and conversion drop-offs due to consumers' smartphone adoption.

Technology Is Invading Our Privacy

Technology Is Invading Our Privacy

Technology has become a part of us. Your device probably knows more about you than your close friend.

re: Email Opens—iPhone Eats Android's Lunch

re: Email Opens—iPhone Eats Android's Lunch

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When it comes to email opens on a mobile device, iOS leaves Android's little green alien shaking its little green head.

The Next-Generation CMO

The Next-Generation CMO

Three approaches marketers must take to adapt to marketplace changes and ever-increasing expectations from customers and the C-suite alike.

Infographic: I Want It Now!

Infographic: I Want It Now!

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As customers' demands increase, so must marketers' digital skill sets and budgets.

The Future of Email Marketing

The Future of Email Marketing

6 trends marketers should watch to ensure long-term success with their email marketing.

40 Under 40: Top Trends

40 Under 40: Top Trends

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What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest of their customers right now.

Forrester: 'Minority Report' Is Not the Future of Marketing

Forrester: 'Minority Report' Is Not the Future of Marketing

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The Internet of things—what Forrester refers to as "smart body, smart world"—is not coming soon. It's basically here. But just remember to be useful, not creepy.

Forrester: Mobile Consumers Want It NOW

Forrester: Mobile Consumers Want It NOW

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Consumers are experiencing a "mobile mind shift"—and according to Forrester Research, brands that don't offer mobile utility will be left eating their competitors' dust.

OK, You Have My Attention—For 300 Milliseconds

OK, You Have My Attention—For 300 Milliseconds

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If a brand can't deliver immediate desired digital experiences, consumers are, like, totally outie.

Word to the Wise: Generation Z

Word to the Wise: Generation Z

As a nation obsessed with imparting big, bold monikers on everything, can we not do better than Generation Z for today's teens and tweens?

Mobile Marketing Is on the Move

Mobile Marketing Is on the Move

Capitalizing on mobile momentum to improve the customer experience in 2013.

Video: Richy Glassberg, COO & CRO, Medialets

Video: Richy Glassberg, COO & CRO, Medialets

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Medialets COO and Chief Revenue Officer Richy Glassberg talks mobile trends for 2013.

Social Marketing's Golden Age Starts Now

Social Marketing's Golden Age Starts Now

Marketing is the tip of the spear when it comes to social media adoption within an enterprise.

Who says data isn't sexy?

Who says data isn't sexy?

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It used to be creative that was "sexy." Turns out that data's hot stuff, too.

Eric Litman, chairman & CEO, Medialets

Eric Litman, chairman & CEO, Medialets

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Eric Litman, chairman and CEO of Medialets discusses the mobile Web experience and the threat of showrooming.

Clearing up misconceptions in omni-channel retailing

Clearing up misconceptions in omni-channel retailing

When exploring ideas about how you can differentiate in the era of omnichannel retailing, keep in mind these misconceptions about what an omni-channel approach for retailers really means.

Report: More than half of mobile users convert

Report: More than half of mobile users convert

Mobile users are shifting their media consumption and their purchase research and decision-making to mobile devices.

New research shows shifting m-commerce patterns

New research shows shifting m-commerce patterns

A new study from IDC and Onavo indicates that mobile shopping habits are beginning to show clear usage patterns, and that some retail brands are utilizing that information to establish so-called stickiness with their respective customer base.

The cutting edge of cutting-edge

The cutting edge of cutting-edge

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Remember science fairs? Well, BBDO's Digital Demo Day isn't like that at all. But there is the same feeling of discovery and excitement.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.