Technology Adoption

Case Study: Video Marketing Playbook

Case Study: Video Marketing Playbook

Learn about the essential technologies for video marketing, how video fits within your overall technology stack, and best practices to drive real results.

What's the World Cup Coming to? Mobile.

What's the World Cup Coming to? Mobile.

By

The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.

Going Sprobile? Sprint and T-Mobile Merger in the Works

Going Sprobile? Sprint and T-Mobile Merger in the Works

By

Keep your friends close—but merge with your enemies. That seems to be the thinking behind the news that Sprint is set to acquire rival T-Mobile for $32 billion.

Back to the Future: Marketing in 2025

Back to the Future: Marketing in 2025

By

Researchers say marketing in the future will be enabled by a vast network of data-collecting devices—a.k.a. the Internet of Things.

In Digital Town, Talk is Dear

In Digital Town, Talk is Dear

By

Marketers who hope to form personal relationships with their customers are texting in the wind. Digital consumers are all about business, and they certainly don't want to talk to you.

Latin America's Got Game

Latin America's Got Game

By

No matter which team takes home the World Cup trophy this year, one thing is clear: Latin America loves mobile and marketers love Latin America.

Tablet Usage Is on a Serious Upswing

Tablet Usage Is on a Serious Upswing

By

New research says that 18.5% of all marketing emails were opened on a tablet in Q1 2014. That's up more than 5% since just nine months ago.

Don't Be at Cross-Screen Purposes with Your Customers

Don't Be at Cross-Screen Purposes with Your Customers

By

If your marketing doesn't travel across consumers' screens—then you're missing an integral part of the customer journey.

Note to Brands: Go Cross-Screen or Bust

Note to Brands: Go Cross-Screen or Bust

By

New research from Forrester says that 71% of consumers don't take kindly to inconsistent cross-channel messaging. Marketers, get on the stick.

Agility, the Crucible of Modern Marketing?

Agility, the Crucible of Modern Marketing?

By

Only the most agile and dexterous marketers will survive the industry's tech convergence, according to an author.

Mobile Is About Consumers, Content, Creative and Connectedness

Mobile Is About Consumers, Content, Creative and Connectedness

Consider these factors when designing and delivering rich content and user experiences over mobile.

T-Mobile Reconnects With Customers

T-Mobile Reconnects With Customers

By

The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.

Marketing Chatter: December 2013

Marketing Chatter: December 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.

Class, Please Open Your iPads to Page 37

Class, Please Open Your iPads to Page 37

By

Content marketing for the classroom set. Net Texts aims to replace textbooks.

Fast Facts: November 2013

Fast Facts: November 2013

Some quick info hits to keep you up-to-date, including the percentage of companies that don't conduct any relationship marketing.

DMA2013 Nutshell: The Digital World

DMA2013 Nutshell: The Digital World

By

Heading to any parties at DMA 2013? If so, read on for some fascinating facts and stats from Gian Fulgoni, executive chairman of comScore, to impress your interlocutors over ribs and Old Style.

Infographic: Don't Get Caught in Consumers' Web of Data

Infographic: Don't Get Caught in Consumers' Web of Data

By By

Marketers need to weave together consumer interactions for a holistic view of their customers.

The DL on DMPs

The DL on DMPs

By By

Keeping up with consumers' multichannel, multidevice lifestyle is becoming increasingly challenging. Enter: data management platforms.

Future Shock

Future Shock

By By

The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.

An Ounce of Prevention for Mobile Marketing Sickness

An Ounce of Prevention for Mobile Marketing Sickness

5 ways to cure the ills of email click and conversion drop-offs due to consumers' smartphone adoption.

Technology Is Invading Our Privacy

Technology Is Invading Our Privacy

Technology has become a part of us. Your device probably knows more about you than your close friend.

re: Email Opens—iPhone Eats Android's Lunch

re: Email Opens—iPhone Eats Android's Lunch

By

When it comes to email opens on a mobile device, iOS leaves Android's little green alien shaking its little green head.

The Next-Generation CMO

The Next-Generation CMO

Three approaches marketers must take to adapt to marketplace changes and ever-increasing expectations from customers and the C-suite alike.

Infographic: I Want It Now!

Infographic: I Want It Now!

By

As customers' demands increase, so must marketers' digital skill sets and budgets.

The Future of Email Marketing

The Future of Email Marketing

6 trends marketers should watch to ensure long-term success with their email marketing.

40 Under 40: Top Trends

40 Under 40: Top Trends

By

What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest of their customers right now.

Forrester: 'Minority Report' Is Not the Future of Marketing

Forrester: 'Minority Report' Is Not the Future of Marketing

By

The Internet of things—what Forrester refers to as "smart body, smart world"—is not coming soon. It's basically here. But just remember to be useful, not creepy.

Forrester: Mobile Consumers Want It NOW

Forrester: Mobile Consumers Want It NOW

By

Consumers are experiencing a "mobile mind shift"—and according to Forrester Research, brands that don't offer mobile utility will be left eating their competitors' dust.

OK, You Have My Attention—For 300 Milliseconds

OK, You Have My Attention—For 300 Milliseconds

By

If a brand can't deliver immediate desired digital experiences, consumers are, like, totally outie.

Word to the Wise: Generation Z

Word to the Wise: Generation Z

As a nation obsessed with imparting big, bold monikers on everything, can we not do better than Generation Z for today's teens and tweens?

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »