Only the most agile and dexterous marketers will survive the industry's tech convergence, according to an author.
Consider these factors when designing and delivering rich content and user experiences over mobile.
The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.
See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.
Content marketing for the classroom set. Net Texts aims to replace textbooks.
Some quick info hits to keep you up-to-date, including the percentage of companies that don't conduct any relationship marketing.
Heading to any parties at DMA 2013? If so, read on for some fascinating facts and stats from Gian Fulgoni, executive chairman of comScore, to impress your interlocutors over ribs and Old Style.
Marketers need to weave together consumer interactions for a holistic view of their customers.
Keeping up with consumers' multichannel, multidevice lifestyle is becoming increasingly challenging. Enter: data management platforms.
The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.
5 ways to cure the ills of email click and conversion drop-offs due to consumers' smartphone adoption.
Technology has become a part of us. Your device probably knows more about you than your close friend.
When it comes to email opens on a mobile device, iOS leaves Android's little green alien shaking its little green head.
Three approaches marketers must take to adapt to marketplace changes and ever-increasing expectations from customers and the C-suite alike.
As customers' demands increase, so must marketers' digital skill sets and budgets.
6 trends marketers should watch to ensure long-term success with their email marketing.
What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest of their customers right now.
The Internet of things—what Forrester refers to as "smart body, smart world"—is not coming soon. It's basically here. But just remember to be useful, not creepy.
Consumers are experiencing a "mobile mind shift"—and according to Forrester Research, brands that don't offer mobile utility will be left eating their competitors' dust.
If a brand can't deliver immediate desired digital experiences, consumers are, like, totally outie.
As a nation obsessed with imparting big, bold monikers on everything, can we not do better than Generation Z for today's teens and tweens?
Capitalizing on mobile momentum to improve the customer experience in 2013.
Medialets COO and Chief Revenue Officer Richy Glassberg talks mobile trends for 2013.
Marketing is the tip of the spear when it comes to social media adoption within an enterprise.
It used to be creative that was "sexy." Turns out that data's hot stuff, too.
Eric Litman, chairman and CEO of Medialets discusses the mobile Web experience and the threat of showrooming.
When exploring ideas about how you can differentiate in the era of omnichannel retailing, keep in mind these misconceptions about what an omni-channel approach for retailers really means.
Mobile users are shifting their media consumption and their purchase research and decision-making to mobile devices.
A new study from IDC and Onavo indicates that mobile shopping habits are beginning to show clear usage patterns, and that some retail brands are utilizing that information to establish so-called stickiness with their respective customer base.
Remember science fairs? Well, BBDO's Digital Demo Day isn't like that at all. But there is the same feeling of discovery and excitement.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.