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Technique Articles
VDP's evolution leads to many new options
August 17, 2009
Some marketers don't always understand how sophisticated variable data printing can be, because they haven't used it extensively. Four experts discuss what VDP offers to help smooth out the learning curve.
B-to-b marketers connect with social media
July 27, 2009
Business-related social media sites are an effective way to expand reach and generate quality leads — and are gaining popularity for those purposes. Four experts discuss the best ways to develop social media programs
Focus on reputation for success with e-mail
July 13, 2009
E-mail reputation management is critical to the effectiveness of e-mail campaigns. A sender's poor reputation can affect how many people view — or receive — its messages. Four experts share best practices to stay golden.
Money-saving strategies for direct mailers
June 15, 2009
Thanks to the recent postage increase and economic pressure, mailers are once again in search of ways to cut costs and improve the efficiency of their efforts. Four industry experts share their best belt-tightening tactics.
Make the most of your mobile Web creative
June 01, 2009
Creating a mobile Web, or wireless access protocol (WAP), site doesn't mean simply shrinking the site you've made for the PC-based Internet. Four experts offer their tips on optimizing mobile Web creative.
Other channels give e-commerce a boost
May 18, 2009
A strong e-commerce Web site is critical for many multichannel merchants, but there are other important pieces to the puzzle. Four industry experts discuss how other channels help grow e-commerce success.
Good habits lead to better lead generation
May 04, 2009
By streamlining their lead generation processes and establishing best practices, smart marketers can gain a competitive advantage when the downturn ends. Four experts discuss what should be your top priorities.
Pocket more profit with better paid search
April 20, 2009
Want to get the most value from your paid search spend? Four industry experts weigh in on how you can assess your campaign strategies and tactics to make pay-per-click really worth your while during the recession
Test your lists for better campaign targets
April 06, 2009
The right testing programs can make or break your marketing campaign efforts, particularly in a tight economy. Four list experts tackle which tests work and how to make them work for you
Deliver top results with digital production
March 30, 2009
Digital production systems can help you save costs, improve efficiency and get to market faster. Four industry experts discuss how marketers can get started with these bottom line-boosting tactics
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