Some marketers don't always understand how sophisticated variable data printing can be, because they haven't used it extensively. Four experts discuss what VDP offers to help smooth out the learning curve.

Business-related social media sites are an effective way to expand reach and generate quality leads — and are gaining popularity for those purposes. Four experts discuss the best ways to develop social media programs

E-mail reputation management is critical to the effectiveness of e-mail campaigns. A sender's poor reputation can affect how many people view — or receive — its messages. Four experts share best practices to stay golden.

Thanks to the recent postage increase and economic pressure, mailers are once again in search of ways to cut costs and improve the efficiency of their efforts. Four industry experts share their best belt-tightening tactics.

Creating a mobile Web, or wireless access protocol (WAP), site doesn't mean simply shrinking the site you've made for the PC-based Internet. Four experts offer their tips on optimizing mobile Web creative.

A strong e-commerce Web site is critical for many multichannel merchants, but there are other important pieces to the puzzle. Four industry experts discuss how other channels help grow e-commerce success.

By streamlining their lead generation processes and establishing best practices, smart marketers can gain a competitive advantage when the downturn ends. Four experts discuss what should be your top priorities.

Want to get the most value from your paid search spend? Four industry experts weigh in on how you can assess your campaign strategies and tactics to make pay-per-click really worth your while during the recession

The right testing programs can make or break your marketing campaign efforts, particularly in a tight economy. Four list experts tackle which tests work and how to make them work for you

Digital production systems can help you save costs, improve efficiency and get to market faster. Four industry experts discuss how marketers can get started with these bottom line-boosting tactics