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Technique Articles

Prospect better to grow existing lists

August 23, 2010

Four experts talk about their best practices for expanding and maintaining a robust and clean list of customer data in today's information age — where data comes from a multitude of channels and options.

Smart practices for b-to-b newsletters

August 09, 2010

Developing an e-mail newsletter takes careful planning, including variations on content to reach disparate audiences with the right message to spur response, maintain interest and ultimately increase sales

Circulation marketing strategies evolve

July 26, 2010

Acclimating to the constant evolution of reading channels, like Kindle, iPad and online, experts talk about how their circulation strategies attract new readers and retain current ones in the e-reader age

Creative content maximizes direct mail

July 12, 2010

Marketers squeeze maximum impact from their multidimensional and nontraditional shaped mailers with targeted creative packages. Our experts explain successful strategies using unique mail pieces

Loyalty online creates instant connections

June 21, 2010

Marketers are finding new ways to improve their customer loyalty programs by incorporating online channels from mobile to search in order to reach consumers where they're spending more and more time

Get the most out of integrated databases

May 17, 2010

Most marketers gather a wealth of information from all customer touchpoints, which enables them to help target offers more effectively. Experts discuss the best ways to combine and leverage customer data.

Social media evolves past push campaigns

May 03, 2010

Marketers have embraced social media to help build relationships with their customers online. Four social media experts discuss how to build communities and incorporate a CRM approach into online fan pages.

Inserts expand despite perceived threats

April 19, 2010

As more marketers move away from print, favoring tactics such as online billing and statements, the insert media marketplace may seem threatened. However, experts say emerging media sources help the channel

Get smart about buying display inventory

April 05, 2010

Buying display ads can be overwhelming. Marketers and agencies are faced with hundreds of ad networks, publishers and exchanges from which to buy inventory. Four online experts provide smart buying tips.

Variable data helps make print personal

March 15, 2010

Direct marketers know they can use variable data printing to create highly personalized marketing pieces. Our experts discuss the best ways to segment and measure these VDP efforts to optimize your ROI.

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