TechLabs Unit Plans to Offer Electronic Marketing Services

Share this article:
TechLabs Inc., Fort Lauderdale, FL, yesterday said its Interplanner.com subsidiary plans to begin providing member-based electronic marketing services.


Interplanner presently provides a free online calendar and personal information management Web application.


In the third quarter, Interplanner will begin featuring advertisements in its appointment and task reminder e-mails sent daily to its database of registered users. The marketing messages will include headers and footers sold to sponsors and advertisers.


During the summer, the unit will enhance its user registration process to offer simultaneous opt-in registration for information and marketing messages about user-selected topics. TechLabs, which provides consulting and financing services to start-up and emerging Internet-based companies, plans to rent category lists from this direct marketing database.


Interplanner initially plans to have at least 3 million registered users by the end of 2001.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.