TechLabs Unit Plans to Offer Electronic Marketing Services

Share this article:
TechLabs Inc., Fort Lauderdale, FL, yesterday said its Interplanner.com subsidiary plans to begin providing member-based electronic marketing services.


Interplanner presently provides a free online calendar and personal information management Web application.


In the third quarter, Interplanner will begin featuring advertisements in its appointment and task reminder e-mails sent daily to its database of registered users. The marketing messages will include headers and footers sold to sponsors and advertisers.


During the summer, the unit will enhance its user registration process to offer simultaneous opt-in registration for information and marketing messages about user-selected topics. TechLabs, which provides consulting and financing services to start-up and emerging Internet-based companies, plans to rent category lists from this direct marketing database.


Interplanner initially plans to have at least 3 million registered users by the end of 2001.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.