Tech and Telephone Firms Forge Broadband Wireless Agreement

Share this article:
Microsoft, British Telecommunications and AT&T said yesterday they would team up to offer worldwide mobile multimedia service through wireless devices over high-speed networks.


Financial terms of the partnership were not disclosed.


The mobile service, based on Microsoft technology, will be deployed over existing and planned high-speed networks and is expected to enable customers to use wireless devices for e-mail and electronic calendars on a wider scale.


Subscribers will be able to play interactive games, read electronic books and listen to music over the network.


The companies plan to test the technology in the fall and launch the new service shortly thereafter.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.