Team-Building

How Marketers Can Better Serve the Customer

How Marketers Can Better Serve the Customer

Shredding the barrier between customer service and marketing can create powerful results.

Q&A: Jon Arnold, principal, J Arnold & Associates

Q&A: Jon Arnold, principal, J Arnold & Associates

The customer service expert talks about the vital need for collaboration between marketing and sales.

Partnering for Profitability

Partnering for Profitability

5 strategies for getting sales and marketing teams to play nice and win customers.

Marketing Needs Internal Engagement, Too

Marketing Needs Internal Engagement, Too

Month 6 at Mitel: Time to reassess and reengage with the team.

'Moneyball' for Marketing and Sales Professionals

'Moneyball' for Marketing and Sales Professionals

The playbook for turning data science into business growth.

Engaging the Learning Agile Marketing Team

Engaging the Learning Agile Marketing Team

Responding effectively to today's marketing challenges requires learning agility.

As Marketing Strategy Evolves, So Must People and Processes

As Marketing Strategy Evolves, So Must People and Processes

There's an old saying that sales and marketing collaboration is not a problem, but a process. I subscribe to this maxim.

Three small steps to Big Data adoption

Three small steps to Big Data adoption

When it comes to your customers, are you relying on data or do you still rely on intuition when making decisions?

If you build a strong leadership team, they will come

If you build a strong leadership team, they will come

Exceptional teams drive results in a way that produces a multiplier effect. Here are three tips on how to get there.

Priority #1 as leaders: Great communication with internal teams

Priority #1 as leaders: Great communication with internal teams

Marketing professionals should understand the importance of good communication to business success.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...