The playbook for turning data science into business growth.
Responding effectively to today's marketing challenges requires learning agility.
There's an old saying that sales and marketing collaboration is not a problem, but a process. I subscribe to this maxim.
When it comes to your customers, are you relying on data or do you still rely on intuition when making decisions?
Exceptional teams drive results in a way that produces a multiplier effect. Here are three tips on how to get there.
Marketing professionals should understand the importance of good communication to business success.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.