Tealium Makes Connections With the Clouds

Share this article:
Tealium Makes Connections With the Clouds
Better remarketing through better connections

Tealium today announced the introduction of data connectors that let enterprises integrate rich audience profile data into marketing clouds such as Oracle Responsys, StrongView, and IBM's Silverpop. The provider of tag management solutions claims that the new connectors will allow its customers to maximize their cloud investments with more relevant and profitable remarketing campaigns.

This is accomplished, says Tealium, with an enhanced ability to trigger real-time interactions based on cross-channel behavior and visitor personas. The connectors, which are built into Tealium Audience Stream, in effect  give clients the ability to amass their own marketing clouds by leveraging the best available solutions in the digital ecosystem.

 “This is a powerful technology integration that will help us better engage our customers, and ultimately drive more subscriptions and revenue,” said Jer Tippets, analytics implementation specialist for Ancestry.com, in a press release. “With StrongView and AudienceStream, we can target and take action on our visitors within seconds, across channels, instead of having to chug through terabytes of data via traditional data processing methods.”


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.