TD Waterhouse.com Debuts $165M Ad Campaign

Share this article:
TD Waterhouse Group Inc. recently launched a $165 million television and print ad blitz to persuade investors to use the firm's online services.


The campaign, "How Easy Is This," features celebrity spokespeople Dennis Miller, Martin Short, Rene Russo and Grant Hill.


The campaign was developed based on research done by the company that found online consumers need simplicity in managing their finances. The "How Easy Is This" theme is used consistently throughout the campaign, according to TD Waterhouse, New York.


Several major morning and evening news programs will run the ads. The campaign also will be seen on Monday Night Football in 10 major markets.


In addition, ads will appear throughout the year in national publications such as USA Today, The Wall Street Journal and SmartMoney.


Post & Partners, New York, created the ads, which are expected to run through the end of 2001.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.