TD Waterhouse.com Debuts $165M Ad Campaign

Share this article:
TD Waterhouse Group Inc. recently launched a $165 million television and print ad blitz to persuade investors to use the firm's online services.


The campaign, "How Easy Is This," features celebrity spokespeople Dennis Miller, Martin Short, Rene Russo and Grant Hill.


The campaign was developed based on research done by the company that found online consumers need simplicity in managing their finances. The "How Easy Is This" theme is used consistently throughout the campaign, according to TD Waterhouse, New York.


Several major morning and evening news programs will run the ads. The campaign also will be seen on Monday Night Football in 10 major markets.


In addition, ads will appear throughout the year in national publications such as USA Today, The Wall Street Journal and SmartMoney.


Post & Partners, New York, created the ads, which are expected to run through the end of 2001.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.