TD Bank Picks MarketSoft

Share this article:
TD Bank Financial Group, Toronto, selected the MarketSoft Cross Sell Hub as a major component of its customer service referral initiative.


The Cross Sell Hub will let TD Bank connect sales opportunities with the branch representative or financial adviser best able to meet the customer's needs, said MarketSoft, Lexington, MA, a marketing management software company.


The hub's tracking and measurement features will let TD Bank ensure that sales reps follow up every opportunity and that sales and marketing processes are continually refined for maximum customer satisfaction.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.