TBWA/Chiat/Day Becomes Agency of Record For Pets.com

Share this article:
TBWA/Chiat/Day, San Francisco, an advertising agency with billings estimated at $1.8 billion, this week was named agency of record for Pets.com, San Francisco.


TBWA/Chiat/Day will take full charge of developing the growing category leader's multimillion-dollar branding and marketing communications campaign.


Carisa Bianchi, president/CEO of TBWA/Chiat/Day, said the agency wanted to work with Pets.com because it believed the company was the online pet retailer "best positioned to win" in the marketplace.


At Pets.com, CEO Julie Wainwright said the company chose TBWA/Chiat/Day because the agency had a strong, proven track record in the creation of impactful campaigns that endure.


Pets.com provides pet supplies, products, information and services. It is a privately held company funded by Amazon.com and Hummer Winblad Venture Partners. Pets.com says the U.S. pet market is a $23 billion dollar industry.


TBWA/Chiat/Day is part of TBWA Worldwide, the 11th largest worldwide advertising network, with billings in excess of $5.7 billion and offices in 65 countries.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.