The online marketing industry is evolving, and digital marketing agencies need to keep abreast of the changes.
On July 24 the House Judiciary Committee convened for a hearing on the Marketplace Equity Act, one of three bills empowering states to compel online merchants to collect sales tax.
H&R Block has appointed 360i as its social media agency of record. The tax preparation company anticipates 360i will optimize its existing social media strategy by showing "tangible, measurable results."
The DMA, ACMA, ERA, and NetChoice have banded together to form the True Simplication of Taxation (TruST) Coalition.
When e-commerce titan Amazon sneezes, retailers get a cold — that much is clear.
Showrooming is booming. What's a poor brick-and-mortar retailer to do?
The controversy surrounding the collection of online sales tax isn't new, but the renewed fervor buzzing around it is.
Amazon claims that the state of Arizona has served the online company a tax bill for $53 million for uncollected sales tax.
Amazon.com and O.co (aka Overstock.com) have canceled their California affiliate advertising contracts as a result of the state's July 1-enacted sales tax law, which requires out-of-state retailers to collect 7.25% base tax on online purchases made by in-state residents.
E-commerce retailers and wireless companies are teaming up to lobby Congress to simplify the taxation process for digital goods, such as MP3s, e-books, mobile apps and games. Working with various industry groups, the companies are supporting legislation that would simplify the tax code for digital items.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.