TARP Worldwide Strengthens Feedback Management Capabilities with SPSS Software

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Customer experience research firm TARP Worldwide has implemented additional SPSS technology to enhance its capabilities for measuring and reporting the data it gathers for clients.

This announcement was made by Chicago-based predictive analytics software firm SPSS Inc.

Since its founding in 1971, TARP has measured customer satisfaction, loyalty and financial impact for its customers. The company develops sophisticated models to provide Global 2000 companies with insight and tracking into customer service performance. TARP works with clients such as DaimlerChrysler, Neiman Marcus, Honda, USAA, Cisco Systems and AAA.

The integration of SPSS solutions also offers TARP a solid foundation for implementing a new range of applications for collecting data, including text messaging, instant messaging and more.

In other news, SPSS and enterprise marketing management provider Aprimo Inc. announced a strategic partnership to offer an integrated customer data mining and EMM solution.

The announcement was made this week in Chicago at the Gartner Customer Relationship Management Summit 2006.

Indianapolis-based Aprimo will resell SPSS' suite of enterprise data mining products as an integrated component of their marketing application. The integration will provide marketers with analytical modeling and segmentation capabilities, allowing joint customers to manage multiple channels, products and offers to specialized target audiences.

The partnership also will enable automated and real-time marketing via the call center, mail and e-mail marketing.

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